Institute for the Future — United States
Business, Management and Accounting · Social Sciences
1h-index137citations1works0.02yr avg
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Research Topics
Customer Service Quality and Loyalty(1), Employer Branding and e-HRM(1), Corporate Identity and Reputation(1)
Publications1 total
Journal of Marketing for HIGHER EDUCATION·1999· 137 cited
Frequent Co-authors
R. Eric Landrum(1), Rob Turrisi(1)