Manuel José Fonseca

University of Lisbon — Portugal

Social Sciences · Social Sciences

8h-index293citations83works0.22yr avg
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Research Topics

Digital Marketing and Social Media(26), Diverse Aspects of Tourism Research(14), Consumer Behavior in Brand Consumption and Identification(13), Customer Service Quality and Loyalty(9), Technology Adoption and User Behaviour(8)

Publications83 total

Nation Branding in a Digital Post-COVID World: The Cases of Portugal and Brazil
Lecture notes in networks and systems·2025
Exploring the Effectiveness of Social Marketing on Blood Donation Engagement in Portugal
Lecture notes in networks and systems·2025
Beyond the game: racism, crisis management and social responsibility in professional football
International journal of organizational analysis·2025
Drive the Purchase Intentions of Generation X and Z Tourists through Marketing Activities
2025
Developing assistive technology to support reminiscence therapy: a user-centered study
Frontiers in Medicine·2025Open Access
The Internationalization of the Portuguese Textile Sector into the Chinese Market: Contributions to Destination Image
Tourism and Hospitality·2025· 1 citedOpen Access
Luxury Brands in the Real Estate Sector in Portugal
2025
From Values to Intentions: Drivers and Barriers of Plant-Based Food Consumption in a Cross-Border Context
Administrative Sciences·2025· 4 citedOpen Access
The Internationalization of the Portuguese Textile Sector into the Chinese Market: Contributions to Destination Image
Preprints.org·2025Open Access
The Impact of Digital Marketing on the Esports Industry
Advances in human resources management and organizational development book series·2025Open Access
The Attitude of Young Portuguese Youth Toward Blood Donation Advertising Campaigns—an Exploratory Approach
Smart innovation, systems and technologies·2025
The Influence of Digital Platforms and Influencers on the Travel Decisions of Brazilian Tourists
Smart innovation, systems and technologies·2025
Qualitative Research for a Marketing Plan: The Case Study of Polytechnic Institute of Viana do Castelo
Smart innovation, systems and technologies·2025
Tourist Motivation: Internal and External Factors in the Travel Decision of Brazilian Tourists
Smart innovation, systems and technologies·2025
Gamification in Digital Marketing for Boosting Tourist Destination Competitiveness: A Case Study
Smart innovation, systems and technologies·2025
Digital Innovation in Health Care: Addressing Medication Non-adherence
Smart innovation, systems and technologies·2025
The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision
Advances in marketing, customer relationship management, and e-services book series·2024Open Access
Preliminary Analysis of the Relationship Between Brand and Customer Loyalty
Advances in marketing, customer relationship management, and e-services book series·2024· 1 cited
Relational Marketing Applied to the Banking Sector in Portuguese Context
Advances in marketing, customer relationship management, and e-services book series·2024
Municipal Communication, Governance, and the Role of the Local Community
Advances in public policy and administration (APPA) book series·2024
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Frequent Co-authors

Jorge Esparteiro Garcia(13), Paulo Ribeiro Cardoso(10), Bruno Barbosa Sousa(9), Andréia Teixeira(8), Paula Odete Fernandes(7), Helena Sofia Rodrigues(6), Alexandra I. Correia(6), Alcina Nunes(6), Fernanda A. Ferreira(6), Cláudia Miranda Veloso(6), Elvira Vieira(5), Goretti Silva(4), S. R. dos Santos(3), Paulo Carrança(3), Eleonora Santos(3), José Gabriel Andrade(3), Inês Brás Marques(2), Elaine Scalabrini(2), Maria Castro Fonseca(2), Joana Jesus‐Ribeiro(1)