Social Sciences · Social Sciences
11h-index2.2kcitations43works0.02yr avg
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Research Topics
Digital Marketing and Social Media(7), Social Media and Politics(5), Knowledge Management and Sharing(5), Social Capital and Networks(4), Digital Platforms and Economics(4)
Publications43 total
Edward Elgar Publishing eBooks·2022· 1 cited
Journal of Advertising·2021· 176 citedOpen Access
Academy of Management Proceedings·2020
The Trusted Influencer: How They Do It and How Brands Can Benefit
ACR North American Advances·2018· 2 cited
Management Science·2017· 139 cited
American Journal of Sociology·2017· 74 cited
Wiley Encyclopedia of Management·2015
Academy of Management Proceedings·2015· 1 cited
Princeton University Press eBooks·2014· 95 cited
Going Social: Durex in China
2014
A Social Strategy
2014
Social Strategy at Cisco Systems
2014
Administrative Science Quarterly·2013· 4 cited
SSRN Electronic Journal·2013· 16 citedOpen Access
RePEc: Research Papers in Economics·2013· 5 citedOpen Access
Wikipedia: Project Esperanza
2012· 1 cited
Social Strategy at Harvard Business Review
2012
2012· 5 cited
Social strategies that work.
PubMed·2011· 139 cited
Deference from Low-status Firms: Maintaining Status without Resources
2011· 1 cited
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Frequent Co-authors
Andreea Gorbatâi(5), Hanna Hałaburda(4), Tiziana Casciaro(3), Gillian Brooks(3), Tommy McCall(3), Bharat N. Anand(3), David Chen(3), Rakesh Khurana(2), Aaron Smith(2), Nitin Nohria(2), Daniel Malter(2), Jenna Drenten(1), Pınar Yıldırım(1), Eric Quintane(1), Adam M. Kleinbaum(1), Galina Daraganova(1), Dean Lusher(1), Philippa Pattison(1), Gary L. Robbins(1), Toby E. Stuart(1)