Sujit Raghunathrao Jagadale

Indian Institute of Management Amritsar — India

Business, Management and Accounting · Social Sciences

6h-index97citations18works0.82yr avg
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Research Topics

Innovation and Socioeconomic Development(8), Reproductive Health and Technologies(2), Energy and Environment Impacts(2), Sharing Economy and Platforms(2), Food Waste Reduction and Sustainability(2)

Publications18 total

Developing Market Insights, Ethnographic Research Skills, and Compassion Through Field Studies in Impoverished Markets
Journal of Marketing Education·2025
Resisting the market logic: surrogate mother experiences of embodied service provision
Journal of Services Marketing·2025· 1 cited
Governmentality and Marketing System Failure: The Case of Stubble Burning and Climate Change in Neoliberal India
Journal of Macromarketing·2025· 1 citedOpen Access
Autoethnography as Pedagogical Strategy to Understand Subsistence Consumers
Journal of Macromarketing·2024· 1 cited
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?
Journal of Macromarketing·2023· 3 cited
Exploring unheard voices: Best practices in interviewing women prosumers in Indian subsistence contexts
Journal of Consumer Affairs·2022· 10 citedOpen Access
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access
Journal of Macromarketing·2022· 8 cited
Constructively Engaging Exploitive Waste Management in India: The Case of Paryavaran Mitra and its Justice Motivated Effort at Empowering Rag-Picking Women
Journal of Macromarketing·2021· 12 cited
Normalized Heterotopia as a Market Failure in a Spatial Marketing System: The Case of Gated Communities in India
Journal of Macromarketing·2020· 11 cited
<scp>Quality‐of‐life</scp> as chronotopefication and futurization: Subsistence consumer experiences in India
Journal of Consumer Affairs·2020· 17 cited
A Divine Duty: Commercial Surrogacy in India and Kin Altruism
ACR North American Advances·2020
Creating a Market: Renewable Energy in a Subsistence Marketplace in India
2018
Creating a Market for Low-Cost Menstrual Hygiene Products in India
2018· 3 cited
Dilemmas with Hiring an Impoverished Exchange Partner for Commercial Surrogacy
2018
The Dilemma of Generating a Market for Contraceptives Among Groups at High Risk for Contracting and Spreading HIV
2018
Tackling the Subaltern Quandary
Journal of Macromarketing·2017· 30 citedOpen Access
UPCL: Dilemma of Financial Sustenance for a Collectively Owned Social Enterprise
2017
Dilemmas in Marketing Approaches for Sanitation at the Bottom of the Pyramid
2017

Frequent Co-authors

Djavlonbek Kadirov(3), Jayne Krisjanous(2), Manisha Jagadale(2), Saswata Narayan Biswas(2), Debojyoti Chakraborty(1), H Roy-Chaudhuri(1), Nicholas J. C. Santos(1), Himadri Roy Chaudhuri(1), Joya A. Kemper(1), Javed M. Shaikh(1), Debasish Maitra(1), Debi Prasad Mishra(1), Lez Ecima Trujillo Torres(1), Laetitia Mimoun(1), Urmi Nanda Biswas(1)