Vassilis Dalakas

California State University, San Marcos — United States

Business, Management and Accounting · Social Sciences

18h-index1.0kcitations65works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(28), Sports, Gender, and Society(22), Digital Marketing and Social Media(12), Sport and Mega-Event Impacts(12), Sports Analytics and Performance(10)

Publications65 total

From love to betrayal? When your team’s sponsor decides to also sponsor your rival
International Journal of Sports Marketing and Sponsorship·2024
Sports Entertainment Consumption
2023
The Marketing Environment
2023
Experiential Marketing
2023
Brand Communications Execution
2023
Building a Relevant Brand
2023
Sports Marketing
2023
Sponsorship-Linked Marketing
2023
Sports Meets Marketing
2023
Delivery of Sports Experiences
2023
Measuring Sports Brand Performance
2023
Preparing Future Sports Marketers
2023
Brand Communications Strategy
2023
Segmenting Audiences for Sports
2023
Embracing Social Responsibility
2023
If a Picture is Worth 1000 Words, How Much is a Video Worth: The Influence of Ad Format on Ticket Purchasers’ Ad Clicks
Journal of Promotion Management·2023· 2 cited
Brands in the eye of the storm: navigating political consumerism and boycott calls on social media
Qualitative Market Research An International Journal·2022· 30 cited
Does sex <i>sell</i> ? Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Journal of Marketing Communications·2022· 7 cited
Promotion of Transaction-Based Cause-Related Marketing: How Should the Source and the Impact of the Partnership Be Presented
Services Marketing Quarterly·2021
The era of consumer entitlement: investigating entitlement after a perceived brand failure
Journal of Consumer Marketing·2021· 8 cited
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Frequent Co-authors

Joanna Phillips Melancon(8), Donald P. Roy(7), Michael J. Fetchko(6), Aviv Shoham(5), Kristin Stewart(5), Colleen Bee(4), Fredric Kropp(4), Gregory M. Rose(3), Robert Madrigal(3), Lynn R. Kahle(2), Damon Aiken(2), Marc Duncan(2), Danielle Eells(2), Aron M. Levin(1), Joanna Phillips-Melancon(1), B. David Tyler(1), Joe Cobbs(1), Bridget Satinover Nichols(1), Izabela Szczytynski(1), Keri L. Anderson(1)