Chyong‐Ru Liu

National Chiayi University — Taiwan

Social Sciences · Social Sciences

14h-index821citations23works4.52yr avg
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Research Topics

Diverse Aspects of Tourism Research(10), Digital Marketing and Social Media(10), Consumer Behavior in Brand Consumption and Identification(9), Customer Service Quality and Loyalty(8), Recreation, Leisure, Wilderness Management(7)

Publications23 total

Healing experiences at resort hotels (HERH): Conceptualization and scale development
International Journal of Hospitality Management·2024· 9 cited
Healing Experiences at Resort Hotels Scale
PsycTESTS Dataset·2024
Sensory Experience at Farm-to-Table Events (SEFTE): conceptualization and scale development
Journal of Hospitality Marketing & Management·2023· 12 cited
Memorable dining experiences with five senses: Conceptualization and scale development
Journal of Hospitality and Tourism Management·2022· 37 cited
Perceived luxurious values and pay a price premium for Michelin-starred restaurants: A sequential mediation model with self-expansion and customer gratitude
International Journal of Hospitality Management·2022· 47 cited
Perceived Luxurious Values and Willingness to Pay a Price Premium-Model
PsycTESTS Dataset·2022
Memorable Dining Experiences with Five Senses Scale
PsycTESTS Dataset·2022
Festival gamification: Conceptualization and scale development
Tourism Management·2019· 63 cited
Destination Fascination and Destination Loyalty: Subjective Well-Being and Destination Attachment as Mediators
Journal of Travel Research·2019· 139 cited
Festival attachment: antecedents and effects on place attachment and place loyalty
International Journal of Event and Festival Management·2019· 55 cited
Festival Gamification Scale
PsycTESTS Dataset·2019
Sustainability indicators for festival tourism: A multi-stakeholder perspective
Journal of Quality Assurance in Hospitality & Tourism·2018· 62 cited
Generation Y’s revisit intention and price premium for lifestyle hotels: brand love as the mediator
International Journal of Hospitality & Tourism Administration·2018· 39 cited
Antecedents and Outcomes of Lifestyle Hotel Brand Attachment and Love: The case of Gen Y
Journal of Hospitality Marketing & Management·2017· 70 cited
Destination fascination: Conceptualization and scale development
Tourism Management·2017· 54 cited
Destination Fascination Scale
PsycTESTS Dataset·2017
Equity-based customer loyalty mode for the upscale hotels—Alternative models for leisure and business travels
Tourism Management Perspectives·2015· 41 cited
Customer Equity Models for Mainland China and Taiwan's Economy Hotels
Asia Pacific Journal of Tourism Research·2013· 4 cited
Constructing Customer‐based Museums Brand Equity Model: The Mediating Role of Brand Value
International Journal of Tourism Research·2013· 81 cited
Relationship between self-congruity and destination loyalty: Differences between first-time and repeat visitors
Journal of Destination Marketing & Management·2012· 66 cited
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Frequent Co-authors

Yao‐Chin Wang(19), Shan-Pei Chen(8), Tonny Menglun Kuo(7), Wei‐Rong Lin(6), Wen‐Shiung Huang(5), Hsuan Chen(5), Cheng-Hsiung Tsui(5), Tsui-Hua Chiu(2), Wan-Ching Tang(2), Ya-Ju Shen(2), Jia-Wen Hong(2), Tsung-Chiung Wu(2), Pi-Hua Yeh(2), Wen-Shiung Huang(2), Han‐Kuei Liu(1), Sheng‐Hshiung Tsaur(1), Wan-Chen Yu(1), Li-Fang Ge(1), Ming-Long Kuo(1)