Wenzhou University — China
Business, Management and Accounting · Social Sciences
3h-index16citations4works3.02yr avg
Accepting Students?
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Research Topics
Consumer Behavior in Brand Consumption and Identification(3), Consumer Market Behavior and Pricing(3), Consumer Retail Behavior Studies(3), COVID-19 and Mental Health(1), COVID-19 Pandemic Impacts(1)
Publications4 total
International Journal of Retail & Distribution Management·2024· 3 cited
Journal of Product & Brand Management·2024· 3 cited
Edward Elgar Publishing eBooks·2023· 3 citedOpen Access
International Journal of Retail & Distribution Management·2023· 7 cited
Frequent Co-authors
Pengji Wang(4), Jacob Wood(3), Angeline Lim(1), Sophia Zhao Xiuxi(1)