Myungok Chris Yim

Loyola University Chicago — United States

Social Sciences · Social Sciences

8h-index323citations12works4.02yr avg
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Research Topics

Public Relations and Crisis Communication(5), Corporate Social Responsibility Reporting(4), Nonprofit Sector and Volunteering(3), Psychology of Moral and Emotional Judgment(3), Social Media and Politics(2)

Publications12 total

Unpacking AI Discrimination from a DEI-Conscious PR Perspective
2024
Conceptualizing and Testing Public Expectations for Corporate Social Advocacy: A Strategic Issue Management Approach
Journalism & Mass Communication Quarterly·2024· 3 cited
Bottom-Up Corporate Social Advocacy: Examining the Impact of Employees’ Empowered Engagement on Advocacy Willingness and Mediating Roles of Value Congruency and Moral Elevation
International Journal of Business Communication·2024· 9 cited
Effect of AI Chatbot’s Interactivity on Consumers’ Negative Word-of-Mouth Intention: Mediating Role of Perceived Empathy and Anger
International Journal of Human-Computer Interaction·2023· 38 cited
Effect of AI chatbot empathy and identity disclosure on willingness to donate: the mediation of humanness and social presence
Behaviour and Information Technology·2022· 90 cited
The effect of institutional CSR on brand advocacy during COVID-19: the moderated mediation effect of CSR expectancy and value-driven motivation
Journal of Product & Brand Management·2022· 23 cited
The Impact of Social Distance on Mask Wearing Behavior : A Construal Level Perspective
2021
Fake, Faulty, and Authentic Stand-Taking: What Determines the Legitimacy of Corporate Social Advocacy?
International Journal of Strategic Communication·2021· 94 cited
The Effects of Corporate Elitism and Groupthink on Organizational Empathy in Crisis Situations
Public Relations Review·2020· 13 cited
Reframing of Outgroup : How Activists Mobilize Civic Engagement
Asian Communication Research·2020· 1 cited
CEOs’ political tweets and perceived authenticity: Can expectancy violation be a pleasant surprise?
Public Relations Review·2019· 33 cited
Why Legitimacy Matters in Crisis Communication: A Case Study of the “Nut Rage” Incident on Korean Air
Journal of Business and Technical Communication·2018· 19 cited

Frequent Co-authors

Gain Park(2), Taeyoung Kim(2), Hyun Soon Park(2), Jiyun Chung(1), Seyoung Lee(1), Jing Yang(1), Hyeonju Jeong(1)