Stella Yiyan Li

Social Sciences · Social Sciences

12h-index1.5kcitations20works0.02yr avg
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Research Topics

Digital Marketing and Social Media(12), Knowledge Management and Sharing(8), Consumer Behavior in Brand Consumption and Identification(5), Open Source Software Innovations(4), Technology Adoption and User Behaviour(3)

Publications20 total

Consumer Reflexivity Measure
PsycTESTS Dataset·2024
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing
Journal of the Academy of Marketing Science·2023· 11 citedOpen Access
The social and economic outputs of SME-GSI research collaboration in an emerging economy: An ecosystem perspective
Journal of Small Business Management·2022· 23 cited
Online critical review classification in response strategy and service provider rating: Algorithms from heuristic processing, sentiment analysis to deep learning
Journal of Business Research·2020· 49 cited
What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation
Production and Operations Management·2020· 94 cited
Leader Passion Transfer--Model
PsycTESTS Dataset·2020
The Sharing Economy Shapes and Is Shaped By Consumers: the Mediating Role of Consumer Reflexivity in Sharing
ACR North American Advances·2020
Passion transfer across national borders
Journal of Business Research·2019· 9 cited
Social Innovation in Emerging Economies: An Ecosystem Built on Collaboration and Knowledge Sharing
Academy of Management Proceedings·2018· 2 cited
Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing
Journal of Interactive Marketing·2018· 60 cited
Ideator Expertise and Cocreator Inputs in Crowdsourcing‐Based New Product Development
Journal of Product Innovation Management·2017· 60 cited
Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions
Journal of Interactive Marketing·2015· 73 cited
How Social Media Transforms Idea Co-creation: The Influences of Social Network on Idea Generation in Crowdsourcing
2012
Interpersonal Trust and Platform Credibility in a Chinese Multibrand Online Community
Journal of Advertising·2011· 121 cited
Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity
Journal of Business Research·2009· 385 cited
The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes
Journal of Advertising Research·2007· 401 cited
Conflict resolution in Chinese family purchase decisions
International Journal of Conflict Management·2007· 33 cited
Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising
Journal of International Business Studies·2007· 138 cited
Images of the Contemporary Woman in Advertising in China
Journal of International Consumer Marketing·2006· 45 cited
Netnographic Study of a Community of Beauty Product Enthusiasts in China: Consumer Reflexivity and Social Concerns
The HKU Scholars Hub (University of Hong Kong)·2006· 3 cited

Frequent Co-authors

Jianjun Zhu(11), Kineta Hung(5), Kimmy Wa Chan(5), Antje Graul(3), Mariana Giovanna Andrade Rojas(2), Shige Makino(2), Caleb H. Tse(2), Megan Yuan Li(2), Russell W. Belk(1), David K. Tse(1), Jian Ni(1), Michelle Andrews(1), Yung‐Chun Chang(1), Chih‐Hao Ku(1), Chi‐Jen Chen(1), Maggie Chuoyan Dong(1)