Cheolho Yoon

Mokpo National University — South Korea

Decision Sciences · Social Sciences

17h-index2.3kcitations39works0.52yr avg
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Research Topics

Technology Adoption and User Behaviour(25), Digital Marketing and Social Media(21), Customer Service Quality and Loyalty(7), Knowledge Management and Sharing(5), Impact of Technology on Adolescents(4)

Publications39 total

Predictors for Online Donation Behavior: Integrating TPB, SDT, NAM and Trust
Journal of Nonprofit & Public Sector Marketing·2025· 1 cited
What Factors Affect the Voluntary and Active Social Media Marketing Activities of Nonprofit Organization Members?
Information Systems Review·2024
Factors Affecting the Adoption of Digital Marketing in Non-Profit Organizations: An Empirical Study
Administrative Sciences·2023· 7 citedOpen Access
An empirical study on the intention to switch to cloud-based hospital information systems in Korea: a push–pull–mooring model perspective
Journal of Science and Technology Policy Management·2023· 1 cited
Factors affecting SME executives’ intentions to adopt smart factories: The case of Korea
Information Development·2023· 5 cited
What Factors Affect the Voluntary and Active Social Media Marketing Activities of Nonprofit Organization Members?
SSRN Electronic Journal·2023· 1 citedOpen Access
Factors of the Adoption of O2O Service Platforms: Evidence from Small Businesses in Korea
Sustainability·2022· 8 citedOpen Access
Customers’ Intentions to Switch to Internet-Only Banks: Perspective of the Push-Pull-Mooring Model
Sustainability·2021· 51 citedOpen Access
Role of Situational Dependence in the Use of Self-Service Technology
Sustainability·2020· 17 citedOpen Access
Factors affecting adoption of smart farms: The case of Korea
Computers in Human Behavior·2020· 158 cited
An empirical study on factors affecting customers’ acceptance of internet-only banks in Korea
Cogent Business & Management·2020· 51 citedOpen Access
A Study on the Effects of Consumer Propensity on Impulse Purchase Types in Online Shopping
Korea International Trade Research Institute·2019· 1 cited
The Effect of the Big Five and the MBTI on Impulsive and Compulsive Buying Behaviors
Korea International Trade Research Institute·2018· 11 cited
The Effect of the Big Five and the MBTI on Impulsive and Compulsive Buying Behaviors: An Integrated Analysis in Online Shopping
SSRN Electronic Journal·2018· 5 citedOpen Access
An Empirical Study on the Adoption of Online Direct Marketing in Agricultural Firms
Information Systems Review·2018· 3 cited
Extending the TAM for Green IT: A normative perspective
Computers in Human Behavior·2018· 109 cited
A Study on the Multi-Group Analysis Using R in PLS Path Modeling
Korean Management Science Review·2017
A Study on the Double Mediation Analysis in Structural Equating Models with Bootstrapping Using R
Journal of Digital Convergence·2016· 2 citedOpen Access
A Comprehensive Understanding of the Purchasing and Visiting Behaviors of Customers on Social Commerce Sites
Gyeong'yeong jeongbohag yeon'gu/Gyeong-yeong jeongbohak yeon-gu·2016
A Tutorial on Covariance-based Structural Equation Modeling using R: focused on "lavaan" Package
Journal of Digital Convergence·2015· 4 citedOpen Access
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Frequent Co-authors

Sang-Hoon Kim(4), Dongsup Lim(3), É. Rolland(3), Dong-Sub Lim(3), José Martí Parreño(3), Kwangdon Choi(3), Changhee Park(2), Byongcheon Choi(2), Jaewon Hwang(1), Rosemary Kim(1), Hyungon Kim(1), Changyun Jeong(1), Sang-Ho Lee(1), Changweon Kwak(1), Changkyu Kim(1), Il-Kyu Park(1), Jin‐Man Kim(1), Hee Dong Chae(1), Seok-In Lee(1), Huang Huang(1)