Civilai Terawatanavong

Monash UniversityAustralia

Business, Management and Accounting · Social Sciences

4h-index195citations10works0.02yr avg

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Research Topics

Customer Service Quality and Loyalty(4), Franchising Strategies and Performance(3), Cooperative Studies and Economics(2), Business Strategy and Innovation(2), Innovation and Knowledge Management(1)

Publications10 total

European Journal of Marketing·2013· 24 cited
Journal of Business Research·2010· 64 cited
European Journal of Marketing·2007· 77 cited
Conversion franchising: The likelihood of conversion based on relational benefits, brand strength and the management of the franchise relationship
2007
Organisational members' commitment to professional associations
2007· 3 cited
Asia Pacific Journal of Marketing and Logistics·2006· 27 cited
Does Affective Trust Matter in Interfirm Relationships? The Supplier's Perspective
2006
The Role of Professional Associations in Business Networks
2005
Do National Cultural Dimensions Influence Business Relationships? A Conceptual Framework of Interorganisational Cooperation
2004
Examining the determinants of coordination effort in a franchise context
2003

Frequent Co-authors

Cynthia Webster(3), Greg Whitwell(2), Robert E. Widing(2), Ali Quazi(2), Cori Hodge(2), Harmen Oppewal(2), Aron O’Cass(1), Ángela Paladino(1), Andrew Zur(1)