Sichuan University — China
Business, Management and Accounting · Social Sciences
2h-index11citations9works0.72yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(3), Digital Marketing and Social Media(3), Emotion and Mood Recognition(3), AI in Service Interactions(3), Sentiment Analysis and Opinion Mining(2)
Publications9 total
International Journal of Human-Computer Interaction·2026
Journal of Advertising Research·2025· 1 cited
Journal of Hospitality and Tourism Management·2025· 3 cited
SSRN Electronic Journal·2025Open Access
Journal of Business-to-Business Marketing·2024· 1 cited
Applied Sciences·2023· 1 citedOpen Access
2022 IEEE 2nd International Conference on Data Science and Computer Application (ICDSCA)·2022· 5 cited
Frequent Co-authors
Chengcheng Liao(7), Yixuan Niu(5), Peiyuan Du(2), Ziyao Huang(2), Chengcheng Liao(2), Yiran Wang(1), Xiaoman Li(1), Zheng Fang(1), Xin Wen(1)