Gökçen Coskuner-Balli

Chapman University — United States

Business, Management and Accounting · Social Sciences

10h-index1.3kcitations23works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(8), Management and Organizational Studies(7), Social and Cultural Dynamics(6), Cultural Industries and Urban Development(3), Organic Food and Agriculture(2)

Publications23 total

Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage
Journal of Macromarketing·2023· 1 cited
Glocalization of Marketplace Cultures
2023
Institutional Work and Brand Strategy in the Contested Cannabis Market
Journal of Macromarketing·2021· 10 cited
Brands Expressing Compassion and Care through Advertising
Journal of Advertising·2021· 26 cited
Citizen-Consumers Wanted: Revitalizing the American Dream in the Face of Economic Recessions, 1981–2012
Journal of Consumer Research·2020· 72 cited
The cultural turn in lifestyle research
2018
Power and Gender Dynamics in Contemporary Families
2017
Performative structures, American exceptionalism, and the legitimation of free trade
Marketing Theory·2017· 25 cited
Legitimation of hybrid cultural products
Marketing Theory·2016· 66 cited
Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management
Journal of Marketing·2015· 219 cited
Creating Hybridity: the Case of American Yoga
ACR North American Advances·2015· 3 cited
The aura of new goods: How consumers mediate newness
Journal of Consumer Behaviour·2014· 18 cited
Market Evolution Through Shifts in Institutional Logics
ACR North American Advances·2014· 1 cited
Market practices of legitimization
Marketing Theory·2013· 26 cited
A Prognosis on Consumerism
SSRN Electronic Journal·2013Open Access
Market System Dynamics: the Value of and the Open Questions Associated With Studying Markets in Consumer Culture Theory
ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam)·2012· 4 citedOpen Access
The Status Costs of Subordinate Cultural Capital: At-Home Fathers’ Collective Pursuit of Cultural Legitimacy through Capitalizing Consumption Practices
Journal of Consumer Research·2012· 187 cited
“The.Creation.of.Inspired.Lives”:.Female.Fan. Engagement.With.the.Twilight.Saga
2012· 6 cited
Legitimatizing an Emergent Social Identity Through Marketplace Performances
ACR North American Advances·2009· 1 cited
Legitimation in the Marketplace
2009
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Frequent Co-authors

Burçak Ertimur(7), Craig J. Thompson(4), Mine Üçok Hughes(2), Ashlee Humphreys(2), Gülnur Tumbat(1), Özlem Sandıkçı(1), Ekin Pehlivan(1), Anton Siebert(1), Anastasia Thyroff(1), Emınegül Karababa(1), Ela Veresiu(1), Dannie Kjeldgaard(1), Melea Press(1), Eric J. Arnould(1), John W. Schouten(1), Jeff B. Murray(1), Diane Martin(1), Can Uslay(1), Samantha N. N. Cross(1)