Universität Hamburg — Germany
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(32), Consumer Market Behavior and Pricing(31), Digital Marketing and Social Media(19), Corporate Governance and Management(19), Customer Service Quality and Loyalty(16)
Publications121 total
Frequent Co-authors
Andreas Herrmann(22), Christina Schamp(8), Jochen Hartmann(6), Torsten Tomczak(5), Jonathan Levav(4), Sheena S. Iyengar(4), Florian Stahl(3), Sven Henkel(3), Jan R. Landwehr(3), Peter Aschmoneit(3), Catja Prykop(3), Donald R. Lehmann(2), Christian Siebert(2), Daniel G. Goldstein(2), Oded Netzer(2), Robin Katzenstein(2), Thomas Schreiner(2), Lucas Bremer(2), Katarina Stanoevska‐Slabeva(2), Frank Hüber(2)