George Skourtis

American College of Sports Medicine — United States

Business, Management and Accounting · Social Sciences

10h-index610citations25works0.52yr avg
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Research Topics

Service and Product Innovation(15), Customer Service Quality and Loyalty(13), Digital Marketing and Social Media(7), Diverse Aspects of Tourism Research(5), Consumer Behavior in Brand Consumption and Identification(4)

Publications25 total

Do switching costs buffer the effects of pre-recovery negative emotions on customers’ personal interaction with employees?
European Business Review·2025
Wine Tourism Experience: A Service Ecosystem Perspective
Springer proceedings in business and economics·2024· 1 cited
Exploring how interaction leads to value co-creation, value co-destruction, and value no-creation during service mega-disruptions
Current Issues in Tourism·2023· 21 citedOpen Access
Exploring the Role of Technology in Adventure Tourism
Springer proceedings in business and economics·2023· 1 cited
Value propositions during service mega-disruptions: Exploring value co-creation and value co-destruction in service recovery
Annals of Tourism Research·2022· 20 citedOpen Access
Testing the relationship between value co-creation, perceived justice and guests’ enjoyment
Current Issues in Tourism·2022· 41 citedOpen Access
Destination branding and co-creation: a service ecosystem perspective
Journal of Product & Brand Management·2020· 75 cited
Co-creating high-value hospitality services in the tourism ecosystem: Towards a paradigm shift?
Econstor (Econstor)·2020· 11 citedOpen Access
Co-creating high-value hospitality services in the tourism ecosystem: Towards a paradigm shift?
Munich Personal RePEc Archive (Munich University)·2020· 8 citedOpen Access
Value co-creation and customer citizenship behavior
Annals of Tourism Research·2019· 294 cited
Does the Co‐Creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources
RePEc: Research Papers in Economics·2019
Does the Co‐Creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources
European Management Review·2018· 24 citedOpen Access
The Effect of Value Co-Creation on Customer Citizenship Behaviour in the hospitality context
2018
The role of Practice in Facilitating Consumer Value Co-Creation in the Higher Education Sector
Repositório Científico Lusófona (Grupo Lusófona)·2016Open Access
Building Brand Love Through Co-creation
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
Service Failures as Value Co-destruction Moments
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 4 cited
Segmenting East Asian Tourists to Greece by Travel Motivation
Asia Pacific Journal of Tourism Research·2014· 44 cited
The Influence of Product Knowledge on Consumer’s Company and Product Evaluations in Product-Harm Crisis Situations
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
CO-Creation and Brand Love: Developing a Theoretical Framework
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Service Failures as Co-destruction moments
2014
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Frequent Co-authors

Ioannis Assiouras(19), Αντώνιος Γιαννόπουλος(6), Michalis Koniordos(5), Jean‐Marc Décaudin(5), Dimitrios Buhalis(4), Elif Karaosmanoğlu(4), Özge Özgen(2), Niklas Vallström(2), Dimitrios-Michail Dontas-Chrysis(2), Dimitrios Paschalidis(2), Nicholas G. Paparoidamis(2), Tatiana Chalkidou(2), Lamprini Piha(1), Alexandra Kalliga(1), George J. Siomkos(1), Anexandra Kalliga(1), Georgia Liapati(1), ANGELOS VATIKIOTIS(1), AIKATERINI KALAMARA(1), Anna Chatzopoulou(1)