Rafael Luís Wagner

Universidade Nova de LisboaPortugal

Business, Management and Accounting · Social Sciences

3h-index36citations15works0.02yr avg

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Research Topics

Consumer Market Behavior and Pricing(5), Consumer Retail Behavior Studies(5), Consumer Behavior in Brand Consumption and Identification(3), Customer Service Quality and Loyalty(2), Innovation Diffusion and Forecasting(2)

Publications15 total

REAd Revista Eletrônica de Administração (Porto Alegre)·2024Open Access
UM ESTUDO SOBRE AS TÁTICAS DE RECUPERAÇÃO APLICADAS PELOS PRINCIPAIS VAREJISTAS DO ECOMMERCE BRASILEIRO APÓS A OCORRÊNCIA DE FALHAS
2018
Mining Consumption and Nutrition Patterns for Marketing Communication
PUB – Publications at Bielefeld University (Bielefeld University)·2005
Identifying Patterns of Consumer Response to Price Endings
PUB – Publications at Bielefeld University (Bielefeld University)·2004· 2 cited
Patterns of Marketing Practices in Transition Economies
PUB – Publications at Bielefeld University (Bielefeld University)·2004· 1 cited
Marketing in Transition Economies: Lessons Learned from Russia
PUB – Publications at Bielefeld University (Bielefeld University)·2004
Marketing - Eine einführende Darstellung für hochschulinterne Verwertungsgesellschaften
PUB – Publications at Bielefeld University (Bielefeld University)·2000

Frequent Co-authors

Natália Araújo Pacheco(4), Kenny Basso(3), Diego Costa Pinto(3), Eduardo Rech(2), Ivair Franceschetto(2), Reinhold Decker(2), Kai‐Stefan Beinke(1), Cristiane Pizzutti dos Santos(1), Thayse Schneider da Silva(1), Marcelo Gattermann Perin(1), Jaqueline Pels(1), Hector Gonzales(1), Khaoula Kadmin(1), Danúbia Reck(1), Laís Rech(1), Francine Zanin Bagatini(1), Sören W. Scholz(1), William Rafael Cararo(1), Márcia Marisa Sant Anna Perin(1), Joana Rita Nunes(1)