Chia-Jung Chou

Business, Management and Accounting · Social Sciences

5h-index1.2kcitations5works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(3), Environmental Sustainability in Business(3), Environmental Education and Sustainability(3), Technology Adoption and User Behaviour(2), Digital Marketing and Social Media(2)

Publications5 total

Preferences and Willingness to Pay for Green Hotel Attributes in Tourist Choice Behavior: The Case of Taiwan
Journal of Travel & Tourism Marketing·2014· 134 cited
Hotels' environmental policies and employee personal environmental beliefs: Interactions and outcomes
Tourism Management·2013· 469 cited
The Impact of Internet Travel Advertising Design, Tourists' Attitude, and Internet Travel Advertising Effect on Tourists' Purchase Intention: The Moderating Role of Involvement
Journal of Travel & Tourism Marketing·2013· 38 cited
Green practices in the restaurant industry from an innovation adoption perspective: Evidence from Taiwan
International Journal of Hospitality Management·2011· 305 cited
Involvement theory in constructing bloggers' intention to purchase travel products
Tourism Management·2009· 280 cited

Frequent Co-authors

Kuo-Sheng Chen(1), Yueh-Ying Wang(1), Ching‐Yuan Huang(1), Pei-Ching Lin(1), Chen Pei‐Chun(1), Fereshte Rasty(1), Davood Feiz(1)