Douglas L. Fugate

Western Kentucky University — United States

Business, Management and Accounting · Social Sciences

13h-index939citations35works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(7), Customer Service Quality and Loyalty(6), Consumer Retail Behavior Studies(5), Media, Gender, and Advertising(5), Consumer Market Behavior and Pricing(3)

Publications35 total

Selected dimensions of service gender: a study of perceptions of Generation Y
Journal of Services Marketing·2015· 7 cited
The New Service Development Process: An Assessment
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
The Longitudinal Effects of Entrepreneurship Training on Risk Tolerance: A Look at Similarities and Differences between Male and Female Undergraduate Students
Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference·2014· 2 cited
Women in Professional Selling: A Human Resource Management Perspective
Journal of Personal Selling and Sales Management·2013· 50 cited
Using Trust-Transference As A Persuasion Technique: An Empirical Field Investigation
Journal of Personal Selling and Sales Management·2013· 66 cited
Product gender perceptions and antecedents of product gender congruence
Journal of Consumer Marketing·2010· 123 cited
Marketing services more effectively with neuromarketing research: a look into the future
Journal of Services Marketing·2008· 79 cited
Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice
Journal of Consumer Marketing·2007· 279 cited
Post Purchase Behavioral Intentions: An Empirical Study of Dissatisfied Retail Consumers in Mexico
The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior·2004· 14 cited
International Perspective: Preparing for Globalization—Do We Need Structural Change for Our Academic Programs+
Journal of Education for Business·2001· 54 cited
Channel Design for Early Intervention Services: Is There a Role for Brokers?
Journal of Nonprofit & Public Sector Marketing·2000· 1 cited
Humorous Services Advertising: What Are the Roles of Sex, Appreciation of Humor, and Appropriateness of Humor?
Journal of Professional Services Marketing·2000· 15 cited
Humorous services advertising: What are the roles of sex, appreciation of humor, and appropriateness of humor?
Services Marketing Quarterly·2000
The advertising of services: what is an appropriate role for humor?
Journal of Services Marketing·1998· 55 cited
Using “Best Practices” to Construct a Pro Forma Marketing Plan for Early Childhood Intervention Services
Journal of Nonprofit & Public Sector Marketing·1998· 1 cited
International Services Marketing: A Review of Structural Barriers, Regulatory Limitations, and Marketing Responses
Journal of Professional Services Marketing·1996· 13 cited
Putting the Marketing Plan to Work: Practical Suggestions for Early Intervention Programs
Infants & Young Children·1996· 4 cited
International services marketing: A review of structural barriers, regulatory limitations, and marketing responses
Services Marketing Quarterly·1996· 1 cited
Helping parents of young children with disabilities become consumers of early intervention: A marketing approach
Infants & Young Children·1995· 2 cited
Empowering the Service Employee:
Journal of Customer Service in Marketing & Management·1995
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Frequent Co-authors

Ronald E. Milliman(5), Janet M. Fugate(3), L. W. Turley(2), Jerry B. Gotlieb(2), Dawn Langkamp Bolton(2), Alan Zimmerman(2), Joanna Phillips(1), Robert W. Jefferson(1), Philip J. Decker(1), Joyce J. Brewer(1), Mariana Hernández(1), Joanna Phillips Melancon(1), Lukas P. Forbes(1), M. Afzalur Rahim(1), Dillard B. Tinsley(1), Linda E. Parry(1), Robert R. Wharton(1), Phillip J. Decker(1), Thomas M. Duffy(1)