Vienna University of Economics and Business — Austria
Business, Management and Accounting · Social Sciences
2h-index54citations8works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(5), Consumer Packaging Perceptions and Trends(4), Consumer Retail Behavior Studies(2), Color perception and design(2), Customer Service Quality and Loyalty(1)
Publications8 total
International Journal of Research in Marketing·2026Open Access
International Journal of Advertising·2021· 6 citedOpen Access
The Effect of Transparent Packaging on Psychological Ownership and Preference
ACR North American Advances·2020
Marketing Letters·2019· 46 citedOpen Access
Cambridge University Press eBooks·2018· 2 cited
The Incidental Effect of Promotional Merchandise on Consumer Reactions to a Brand
ACR European Advances·2018
Matte Is the New Green: the Influence of Matte Packaging on the Perceived Greenness of Products
ACR North American Advances·2016
Frequent Co-authors
Bernadette Kamleitner(7), Zachary Estes(2), Erich Kirchler(1), Carina Havlicek(1)