Ronald P. Willett

Business, Management and Accounting · Social Sciences

9h-index1.0kcitations15works0.02yr avg
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Research Topics

Consumer Retail Behavior Studies(8), Technology Adoption and User Behaviour(3), Consumer Behavior in Brand Consumption and Identification(3), Consumer Market Behavior and Pricing(3), Management and Marketing Education(2)

Publications15 total

Determinants of Buyer Response to Physical
2016
Equivalence of Family Role Measures Based on Husband and Wife Data
Journal of Marriage and the Family·1970· 83 cited
Determinants of Buyer Response to Physical Distribution Service
Journal of Marketing Research·1969· 33 cited
Determinants of Buyer Response to Physical Distribution Service
Journal of Marketing Research·1969· 38 cited
Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?
Journal of Marketing·1969· 117 cited
Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?
Journal of Marketing·1969· 52 cited
Selling with physical distribution service
Business Horizons·1968· 24 cited
Customer Impulse Purchasing Behavior: Some Research Notes and a Reply
Journal of Marketing Research·1968· 2 cited
Customer Impulse Purchasing Behavior: Some Research Notes and a Reply
Journal of Marketing Research·1968· 10 cited
Customer Impulse Purchasing Behavior
Journal of Marketing Research·1967· 209 cited
Customer Impulse Purchasing Behavior
Journal of Marketing Research·1967· 457 cited
Book Review: Marketing Research
Journal of Marketing Research·1965· 1 cited
Marketing Research
Journal of Marketing Research·1965
A Model for Marketing Programing
Journal of Marketing·1963· 1 cited
Market measurements
Business Horizons·1961

Frequent Co-authors

David T. Kollat(6), P. Ronald Stephenson(4), Donald H. Granbois(1), Harper W. Boyd(1), Richard C. Christian(1), Robert J. Eggert(1), Robert Ferber(1), Donald F. Blankertz(1), Sidney Hollander(1)