Freie Universität Berlin — Germany
Business, Management and Accounting · Social Sciences
1h-index116citations1works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Color perception and design(1), Safety Warnings and Signage(1)
Publications1 total
Why Are Users Banner-Blind? The Impact of Navigation Style on the Perception of Web Banners
Texas Digital Library (University of Texas)·2006· 116 cited