Esther Thorson

Michigan State University — United States

Social Sciences · Social Sciences

48h-index8.3kcitations214works7.22yr avg
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Research Topics

Social Media and Politics(53), Media Studies and Communication(50), Media Influence and Health(43), Digital Marketing and Social Media(38), Consumer Behavior in Brand Consumption and Identification(25)

Publications214 total

Customers’ perceptions of AI designers: the role of cognitive heuristics and customization
Journal of Consumer Marketing·2025
Can AI Chatbots Support Me as Human Agents? Exploring the Roles of Governmental Agent Type and Person-Centered Communication Strategies During Natural Disasters
International Journal of Human-Computer Interaction·2025Open Access
Subtle divergence, distinct paths: partisan variations in verification approaches
Journal of Information Technology & Politics·2025Open Access
Does AI-Generated Care-Based Message Increase Trust in Government? The Pivotal Role of AI Knowledge in Government Crisis Response
International Journal of Strategic Communication·2025· 4 citedOpen Access
Adapt and overcome: The impact of adaptive frames in news stories on climate change skeptics and acceptors
Journalism·2025· 2 citedOpen Access
But Is That Mediator Really the Cause? An Experiment Manipulating Persuasion Knowledge as a Mediator for How Adaptive Frames Create Positive Responses to Climate Change News
Science Communication·2025· 1 citedOpen Access
News Subscription Motivation: Why Audiences Pay for News
Journalism & Communication Monographs·2024· 5 cited
Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers
International Journal of Advertising·2024· 52 cited
Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction
Journal of Current Issues & Research in Advertising·2024· 5 cited
Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure
Journal of Interactive Advertising·2024· 3 cited
100 Years of Advertising Studies in <i>JMCQ</i>
Journalism & Mass Communication Quarterly·2023· 1 cited
Emotion in Processing Advertising and News
Journalism & Communication Monographs·2023· 1 cited
Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load
Computers in Human Behavior·2022· 30 cited
Predicting Audience Verification Intention: The Impact of Partisanship, Source, Importance, and Information Familiarity on Willingness to Verify Headlines
Journalism & Mass Communication Quarterly·2022· 20 cited
Mind your language
2022Open Access
Reaching Science Skeptics: How Adaptive Framing of Climate Change Leads to Positive Responses Via Persuasion Knowledge and Perceived Behavioral Control
Communication Research·2022· 22 cited
The consumer psychology of traditional media.
American Psychological Association eBooks·2021
Following and Avoiding Fear-Inducing News Topics: Fear Intensity, Perceived News Topic Importance, Self-Efficacy, and News Overload
Journalism Studies·2021· 33 cited
COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis
American Behavioral Scientist·2021· 23 citedOpen Access
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising
Journal of Advertising·2021· 98 cited
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Frequent Co-authors

Byron Reeves(5), Shelly Rodgers(4), Michael Rothschild(4), Christopher E. Beaudoin(4), eunjin Kim(3), Stephanie Edgerly(3), Robert E. Goldstein(3), Glenn Leshner(3), Rachel R. Mourão(3), Marian Friestad(3), James R. Coyle(2), Yuhmiin Chang(2), Emily K. Vraga(2), Leticia Bode(2), Kjerstin Thorson(2), Judith E. Hirsch(2), Kenneth Fleming(2), Renita Coleman(2), Annie Lang(2), Samuel M. Tham(2)