Mamoun Benmamoun

Saint Louis University — United States

Business, Management and Accounting · Social Sciences

11h-index366citations35works0.82yr avg
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Research Topics

International Business and FDI(9), Consumer Behavior in Brand Consumption and Identification(4), Digital Marketing and Social Media(4), International Development and Aid(4), Islamic Finance and Banking Studies(4)

Publications35 total

From Conflict to Consumer Backlash: How Multinational Corporations Navigate Boycotts in the Middle East and Beyond
AIB Insights·2026Open Access
Digital standardization vs. adaptation: Mitigating the liability of outsidership – A literature review
International Business Review·2025
McDonald’s in the Middle East: Navigating Political and Ethical Minefields
NeilsonJournals Publishing eBooks·2025
Enriching the Typology of Social Entrepreneurs: The Transnational Dimension
Administrative Sciences·2024· 2 citedOpen Access
Generative <scp>AI</scp> in International Business Research: A Guide to Ethical and Responsible Application
Thunderbird International Business Review·2024· 4 cited
An Islamic Perspective on AI Ethics: A Case Study of Wahed Invest Robo Advisory
NeilsonJournals Publishing eBooks·2024
Globalizing Corporate Social Irresponsibility: A Tale of Two Toxic Cities
NeilsonJournals Publishing eBooks·2024
An Islamic Perspective on AI Ethics
Journal of Business Ethics Education·2024
Reinventing International Business Education: Integrating the Power of Generative AI
AIB Insights·2023· 10 citedOpen Access
McDonald’s in the Middle East: Navigating Political and Ethical Minefields
Journal of Business Ethics Education·2023
The Power of the Weak in the WTO How David Overcome Goliath
˜The œJournal of developing areas·2023
Going global: The influence of transformative experience on social entrepreneurial decisions to internationalize
The International Journal of Entrepreneurship and Innovation·2022· 4 cited
Globalizing Corporate Social Irresponsibility: A Tale of Two Toxic Cities
Journal of Business Ethics Education·2022
Verifying rigor: analyzing qualitative research in international marketing
International Marketing Review·2021· 52 cited
Introduction: The State of Global Business
2021
Toward a Cultural Understanding of Corruption: Social Construction of Corruption in Liberia
˜The œJournal of developing areas·2021
Social enterprises in electronic markets: web localization or standardization
Electronic Markets·2020· 16 citedOpen Access
How Advertisers Can Target Arab E-Consumers More Effectively
Journal of Advertising Research·2019· 8 cited
Internationalization of e-commerce corporations (ECCs)
Multinational Business Review·2018· 22 cited
The impact of manager's animosity and ethnocentrism on multinational enterprise (MNE) international entry‐mode decision
Thunderbird International Business Review·2018· 4 cited
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Frequent Co-authors

Nitish Singh(8), Morris Kalliny(8), Rana Sobh(6), Christine Ascencio(6), Kevin Lehnert(5), Wootae Chun(4), Robert A. Cropf(4), Seung Hyun Kim(3), Hadi S. Alhorr(3), Alex Brinkmeier(2), James E. Fisher(2), Yunmei Kuang(2), Hongxin Zhao(1), Elizabeth Meyr(1), Ramazan Hamza Arikan(1), Sang Bong Lee(1), Hadi Alhor(1), Woojong Sim(1), Elizabeth A. Minton(1), Francisco Tigre Moura(1)