National Chung Hsing University — Taiwan
Business, Management and Accounting · Social Sciences
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Research Topics
Customer Service Quality and Loyalty(8), Consumer Retail Behavior Studies(7), Consumer Behavior in Brand Consumption and Identification(6), Decision-Making and Behavioral Economics(6), Consumer Market Behavior and Pricing(6)
Publications32 total
Frequent Co-authors
Chun–Ming Yang(5), Marcel Zeelenberg(4), Liang Kuai(3), Chien‐Huang Lin(2), Seger M. Breugelmans(2), Thomas Gilovich(2), Yaniv Shani(2), Pei-Wen Fu(2), Ying‐Ching Lin(1), Yu‐Chia Wen(1), Yi‐Ching Wang(1), George C. Shen(1), Che-Ling Liang(1), Tzu‐Da Lin(1), Julian Ming-Sung Cheng(1), Edward Wang(1), Julia Ying-Chao Lin(1), Lily S.L. Chen(1), Yi-Ching Cheng(1), Shao-Yu Hsieh(1)