Loyola University New Orleans — United States
Social Sciences · Social Sciences
18h-index1.2kcitations75works0.72yr avg
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Research Topics
Digital Marketing and Social Media(19), Consumer Behavior in Brand Consumption and Identification(16), Management and Marketing Education(8), Corporate Identity and Reputation(7), Control Systems and Identification(6)
Publications75 total
Psychology and Marketing·2025· 1 citedOpen Access
Journal of Marketing Education·2025· 1 cited
Business Horizons·2024· 3 citedOpen Access
2024· 1 cited
2023Open Access
Journal of Strategic Marketing·2023· 5 cited
Business Horizons·2022· 8 cited
Publications of the Astronomical Society of the Pacific·2022· 52 citedOpen Access
Edward Elgar Publishing eBooks·2022
arXiv (Cornell University)·2022· 1 citedOpen Access
Journal of Strategic Marketing·2022· 19 cited
Journal of Marketing Education·2022· 15 cited
Journal of the Academy of Marketing Science·2022Open Access
Journal of Marketing Education·2021· 6 citedOpen Access
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Frequent Co-authors
Kirk Plangger(7), Leyland Pitt(7), Adrian Wills(6), Brett Ninness(6), Karen Robson(4), Robert W. Ashton(3), Jan Kietzmann(2), Christine Pitt(2), Joby John(2), Hsiu-Hsien Lin(2), Kai-Yang Lin(2), Chao-Te Li(2), Yao‐Huan Tseng(2), Homin Jiang(2), Jen‐Chieh Cheng(2), Ue‐Li Pen(2), Ming‐Tang Chen(2), Pisin Chen(2), Tomotsugu Goto(2), T. Hashimoto(2)