Kara Chan

Hong Kong Baptist University — Hong Kong

Business, Management and Accounting · Social Sciences

34h-index4.4kcitations286works1.72yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(81), Media, Gender, and Advertising(62), Digital Marketing and Social Media(40), Gender, Feminism, and Media(21), Behavioral Health and Interventions(16)

Publications286 total

“A place I like or a place like me?”: exploring destination personality and tourist loyalty among young adventure tourists on social media
Young Consumers Insight and Ideas for Responsible Marketers·2025
Designing and Implementing Course-Based Research in the Undergraduate Curriculum to Enhance Active Learning
Innovative Teaching and Learning·2025Open Access
DIGITALIZATION AND AI IN ADVERTISING: INSIGHTS FROM HONG KONG AND ISTANBUL
Global Fashion Management Conference·2025
Impact of Snack Packaging Colour on Perceptions of Healthiness and Tastiness
Asian Journal of Business Research·2025· 2 citedOpen Access
Chinese consumer perceptions of offensive advertising: assessing advertising matter, manner, and media and the role of cultural identity
International Journal of Advertising·2025
Industry Partner Engagement in Work-Integrated Learning in Hong Kong: Factors in Decision-Making and Quality of Experience
Palgrave studies in technical and vocational education and training.·2025
Developing and marketing mobile health applications for low-income working adults in Hong Kong
International Journal of Pharmaceutical and Healthcare Marketing·2024· 4 cited
Perceived effectiveness of celebrities and online influencers in advertising endorsement among Malaysian young adults
Young Consumers Insight and Ideas for Responsible Marketers·2024· 5 cited
Re-envisioning vocational education: critical discourse analysis of a government publicity campaign in Hong Kong
Education + Training·2024
Health information-seeking behavior and perceived information source credibility among middle-aged and older adults
Health & New Media Research·2024· 2 citedOpen Access
Editorial: The infodemic, young consumers and responsible stakeholdership
Young Consumers Insight and Ideas for Responsible Marketers·2024· 7 cited
Mobile Applications for Health Management Among Low-Income Working Adults in Hong Kong
SSRN Electronic Journal·2024Open Access
What marketers of after-school educational services and educators can learn from children’s perceptions of intelligence
Young Consumers Insight and Ideas for Responsible Marketers·2023
Menopausal experiences of women of Chinese ethnicity: A meta-ethnography
PLoS ONE·2023· 11 citedOpen Access
How do crazy rich Asians perceive sustainable luxury? Investigating the determinants of consumers’ willingness to pay a premium price
Journal of Retailing and Consumer Services·2023· 44 cited
Impact of collaboration with ICT industry partners on secondary students’ knowledge, attitudes, and IT competence
Education and Information Technologies·2023· 10 cited
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Young Consumers Insight and Ideas for Responsible Marketers·2023· 4 cited
How influencers’ social media posts have an influence on audience engagement among young consumers
Young Consumers Insight and Ideas for Responsible Marketers·2023· 43 cited
A Bootcamp as an Experiential Learning Activity for Nurturing Creative Talent: A Hong Kong Case Study
Zenodo (CERN European Organization for Nuclear Research)·2023Open Access
Engaging Communication and Marketing Students in Cross-Cultural Synchronous Online Learning
Asian Journal of the Scholarship of Teaching and Learning·2023Open Access
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Frequent Co-authors

Gerard Prendergast(6), James U. McNeal(4), Alice Grønhøj(4), Tino Bech‐Larsen(4), Yu-Leung Ng(3), Sandra Diehl(2), Ralf Terlutter(2), Anqi Huang(2), Lennon Tsang(2), Fei Fan(2), Lars Pynt Andersen(2), Birgitte Tufte(2), Jeanette Rasmussen(2), Edwin Luk(1), Lyann Li(1), Katharina Ninaus(1), Wei Fang(1), Cong Zhang(1), Xing Han(1), Carrie La Ferle(1)