Eun Yu

Samsung (South Korea)South Korea

Decision Sciences · Social Sciences

4h-index598citations16works0.02yr avg

Accepting Students?

No reports yet. Know if this professor is taking students?


Research Topics

Technology Adoption and User Behaviour(8), Digital Marketing and Social Media(2), Digital Platforms and Economics(2), Information Technology Governance and Strategy(2), Customer Service Quality and Loyalty(1)

Publications15 total

Archives of Design Research·2022· 2 citedOpen Access
Asian Journal of Communication·2021· 1 cited
인터넷 개인방송의 영향력에 대한 인식과 규제 지지 평가: 국내 이용자와 비이용자의 차이 비교
2019
Telematics and Informatics·2018· 256 cited
Towards Quadruple-Play Service: Both Individual and Household Level Analyses on Mobile Bundle
2018
인터넷 개인방송의 이용동기와 사회적 시청 요인이 지속이용과 지불의사에 미치는 영향 - 아프리카TV를 중심으로
2016
The Impact of Viewing Motivation and Social Viewing on Continued Use and Willingness to Pay in the Personal Broadcasting Service: Focused on AfreecaTV
Review of Culture and Economy·2016· 7 cited
2007 International Conference on Convergence Information Technology (ICCIT 2007)·2007

Frequent Co-authors

Jaemin Jung(5), JungJaemin(3), Choon Seong Leem(3), Seolye Kim(2), Minkyeong Jeong(2), Haeyeop Song(2), Wonsang Yoo(1), ChanYong Jung(1), Hyungjin Kim(1), Ahreum Hong(1), Junseok Hwang(1), Hyung Joon Moon(1), Seung Hyun Lee(1), Sang Jun Yoo(1), young ju Kim(1), Youngjoon Choi(1), Byeong Wan Kim(1), Seon Do Shin(1), Jong Hwa Choi(1), Youngju Kim(1)