Catherine Demangeot

Institut d'Economie Scientifique Et de Gestion — France

Business, Management and Accounting · Social Sciences

21h-index1.3kcitations83works4.52yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(27), Customer Service Quality and Loyalty(19), Digital Marketing and Social Media(15), Migration, Ethnicity, and Economy(12), Cultural Differences and Values(9)

Publications83 total

‘We Really Thrive on Interactions’ – How Consumers Experience and React to Sudden Constraints of Sociality in Everyday Neighborhood Places
Journal of Service Research·2024
Why and How Consumers Perform Online Reviewing Differently
Journal of Consumer Research·2024· 9 cited
A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace
Journal of the Association for Consumer Research·2022· 10 cited
Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts
Journal of Business Research·2021· 24 citedOpen Access
Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being
Journal of Public Policy & Marketing·2020· 74 citedOpen Access
Thai food, living ‘hygge'… What drives us to consume products from other cultures?
2020
Manger thaï, vivre « hygge »… Qu’est-ce qui nous pousse à consommer les produits d’autres cultures ?
2020Open Access
Reassessing positive dispositions for the consumption of products and services with different cultural meanings: A motivational perspective
Journal of Business Research·2020· 6 cited
‘Dear tourists… get lost!’: When social contagion creates tourismophobia
2020Open Access
« Chers touristes… cassez-vous ! » Cette contagion sociale à l’origine de la tourismophobie
2020
Online Reviewers: Approaches to Online Reviewing, Narrative Voices and Emergent Market Interactions
ACR North American Advances·2020
Special Session: Why Multicultural Marketing is No Longer Enough for the Rainbow Nation: Conceptualising the Role of Marketing in Intercultural Relations in Post-Colonial Contexts: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2020
Special Session: Examining the Effects of Multicultural Integrated Advertising Message Framing on Perceived Benefits of Multiculturalism: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2020
Brokering Intercultural Relations in the Rainbow Nation: Introducing Intercultural Marketing
Journal of Macromarketing·2019· 6 citedOpen Access
Social contagion of online and offline deviant behaviors and its value outcomes: The case of tourism ecosystems
Journal of Business Research·2019· 68 citedOpen Access
Dynamiques d’activation, de partage et d’accumulation des connaissances au sein des communautés autonomes de consommateurs en ligne, aux niveaux individuel et collectif
Recherche et Applications en Marketing (French Edition)·2019· 1 cited
Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
2019
Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism
University of Southern Denmark Research Portal (University of Southern Denmark)·2019
Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets
Journal of Business Research·2019· 46 citedOpen Access
Knowledge sharing and accumulation dynamics in autonomous online consumer communities: Individual and collective levels
Recherche et Applications en Marketing (English Edition)·2019· 2 cited
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Frequent Co-authors

Amanda J. Broderick(18), Eva Kipnis(18), Chris Pullig(11), Cristina Galalae(6), Kizhekepat Sankaran(5), Natalie Ross Adkins(4), Geraldine Rosa Henderson(4), Guillaume D. Johnson(4), James M. Mandiberg(4), Rene Dentiste Mueller(4), Abhijit Roy(4), Miguel Ángel Zúñiga(4), Lizette Vorster Larsen(3), Nakeisha S. Ferguson(3), Samantha N. N. Cross(2), Charles Cui(2), Shauna Kearney(2), Tana Cristina Licsandru(2), Carlo Mari(2), Verónica Martín Ruiz(2)