Asle Fagerstrøm

Social Sciences · Social Sciences

21h-index1.7kcitations106works0.72yr avg
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Research Topics

Digital Marketing and Social Media(30), Consumer Retail Behavior Studies(27), Consumer Behavior in Brand Consumption and Identification(25), Technology Adoption and User Behaviour(23), Consumer Market Behavior and Pricing(13)

Publications106 total

Productivity and Collaboration in Hybrid Agile Teams: An Interview Study
arXiv (Cornell University)·2026Open Access
Productivity and Collaboration in Hybrid Agile Teams: An Interview Study
arXiv (Cornell University)·2026Open Access
Consumer‐Based Retailer Brand Equity Across Different Shopping Needs: Experimentally Analysing Sub‐Brands
Psychology and Marketing·2025Open Access
The Relationship Between the Firm’s Social Media Strategy and the Consumers’ Engagement Behaviour in Aviation
2025
The Marketing Firm and Co-Innovation: The Case of the Banking and Finance Industry
2025
The Marketing Firm: Retailer and Consumer Contingencies
2025
Exploring Customer Online Reviews for New Product Development: The Case of Identifying Reinforcers in the Cosmetic Industry
2025
Developing the E-commerce Sector for the Fishery Industry: What Business Are We Really in?
2025
The Marketing Firm and Co-creation: The Case of Co-creation by LEGO™
2025
The Marketing Firm and Co-creation: An Empirical Study of Marketer and Customer’s Co-creation Process
2025
Exploring the Relative Impact of Blockchain-enabled Information on Consumers’ Trust, Purchase Intention, and Repeat Purchase Intentions
2024
User Preferences for a Smart City Transportation Ticketing Service
2024
Enhancing Consumer Trust and Preference in Online Grocery Shopping Through Blockchain-enabled Information
2024
Towards Service Innovation Readiness in Outcome-Based Business Models
2024· 1 cited
Putting an artificial intelligence‐generated label on it comes naturally
Psychology and Marketing·2024· 5 citedOpen Access
Assisting Healthier and More Sustainable Online Food Choices Through Digital Quality Signals: Exploring Preferences and Segments
Australasian Marketing Journal (AMJ)·2024· 4 citedOpen Access
Exploring the Use of Shopper-Facing Technology to Reduce Showrooming
Procedia Computer Science·2024Open Access
The Impact of Smart Fitting Rooms on Customer Experience in Fashion Retail
Procedia Computer Science·2024· 1 citedOpen Access
The Influence of Smart Shopping Carts on the Healthier Food Choices of Young Consumers
Communications in computer and information science·2024· 2 cited
Big Business Returns on B Corp? Growing with Green & Lean as any Label is a Good Label
2023Open Access
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Frequent Co-authors

Valdimar Sigurðsson(22), Gordon R. Foxall(12), Nils Magne Larsen(12), Niklas Eriksson(10), R. G. Vishnu Menon(9), Sanchit Pawar(8), Erik Arntzen(7), Michał Folwarczny(5), Gheorghiță Ghinea(5), Mohammed Hussen Alemu(3), Moutaz Haddara(3), Carl‐Johan Rosenbröijer(3), Lester Allan Lasrado(2), Lars Sydnes(2), Freyja Thoroddsen Sigurdardottir(2), Hilde Mobekk(2), Liv Marie Bendheim(2), Philip Richartz(2), Mirella Yani‐de‐Soriano(1), Rakel Gyða Pálsdóttir(1)