Minsun Yeu

Social Sciences · Social Sciences

6h-index127citations24works0.52yr avg
OpenAlex↗ORCID↗Google Scholar↗

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Research Topics

Digital Marketing and Social Media(4), Consumer Perception and Purchasing Behavior(4), Diverse Topics in Contemporary Research(4), Diverse Approaches in Healthcare and Education Studies(3), Consumer Behavior in Brand Consumption and Identification(2)

Publications24 total

The Effect of Social Distance as Heuristic Cues on Brand Attitude in Instagram Sponsored Reviews : The Dual Mediation Effect of Source Credibility and Information Credibility
Journal of Marketing Management Research·2025
Charitable crowdfunding donation-intention estimation depending on emotional project images using fNIRS-based functional connectivity
PLoS ONE·2024· 1 citedOpen Access
The Effects of Virtual Influencers’ Characteristics on e-WOM : Focusing on the Role of Perceived Fakeness
Journal of Marketing Management Research·2023
Can mental imagery enhance review helpfulness and product evaluation? The role of contextual background and mental simulation
Journal of Research in Interactive Marketing·2023· 14 cited
Forecasting Unplanned Purchase Behavior under Buy-One Get-One-Free Promotions Using Functional Near-Infrared Spectroscopy
Computational Intelligence and Neuroscience·2022· 6 citedOpen Access
Brain–computer interface to predict impulse buying behavior using functional near-infrared spectroscopy
Scientific Reports·2022· 17 citedOpen Access
Herding behaviors in family travel decision-making in mothers’ online communities: a netnographic approach
Journal of Tourism and Cultural Change·2021· 4 cited
The influence on types of review messages in behavioral intention for guesthouse: The mediating effect of perceived fakeness and usefulness of reviews
Korean Journal of Hospitality & Tourism·2021
How Sponsorship Type Affects the Review Adoption of Blog Reviews: Focusing on Moderating Effect of Self-Control
Journal of Product Research·2020
PERCEIVED RISK OF PARTICULATE MATTER AND ANTIPOLLUTION COSMETICS PURCHASE INTENTION: THE MEDIATING ROLE OF RESPONSE-EFFICACY
Global Fashion Management Conference·2018
Do Consumers Always Show Negative Responses when There is High Variance in Online Reviews? : Moderating effect of Variance on Movies, and of Motive for Watching a Movie on Consumer Responses
Gwanggohak yeon-gu/Gwang'gohag yeon'gu·2018
The Synergy of Empowerment and Engagement : A Case of Kia Motors Slovakia’s Innovative Solution
Korea Business Review·2017
기업이 소셜미디어를 통해 소비자와 커뮤니케이션하는 것이 항상 효과적인가?: 기업위기상황에서 사고의 원인 규명 주체와 사과가 이루어지는 미디어가 소비자 반응에 미치는 조절효과
2017
Is it always effective for a corporate to communicate with consumers?: The interaction between an information provider and a media for apology in corporate crisis situations
Journal of Business Research·2017
A Study on the Influence of Flow on Online Community Satisfaction: Focusing on the Mediating Role of Social Capital
Journal of Digital Convergence·2016· 1 citedOpen Access
온라인 커뮤니티에서 몰입이 만족에 미치는 영향에 관한 연구: 사회자본의 매개효과를 중심으로
2016
온라인 커뮤니티 특성이 여가관여 및 온라인 커뮤니티 만족에 미치는 영향: 생활육아커뮤니티 ‘송파맘카페’를 중심으로
2016
Relationship between Corporate Philanthropy and Consumer Loyalty-The Mediating Role of Gratitude, Trust and Commitment: South Korean Consumer Perspectives
Academy of Marketing Studies journal·2016· 29 cited
The Effect of the Features of Online Community on Leisure Involvement and Online Community Satisfaction: Focus on the Mothers’ Online Community, ‘Song-pa-mom’
Journal of Tourism and Leisure Research·2016· 1 cited
Effects of Online Reviews' Volume, Distribution and Consumers' Self-Construal on Movie Purchase Decision
Gwanggohak yeon-gu/Gwang'gohag yeon'gu·2013· 6 cited
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Frequent Co-authors

Do-Hee Lee(4), Jieun Choi(3), SuJin Bak(3), Jichai Jeong(3), So Young Bae(3), So Young Bae(2), Jae Eun Jeong(2), Hee-Sook Yoon(1), Charles R. Taylor(1), Doo‐Hee Lee(1), Jong‐Chul Park(1), Yunjoo Jeong(1), Jae Eun Jeong(1), Doo-Hee LEE(1), Jun Sang Yeo(1), Hyunjoung Lee(1), Dongwon Min(1), Jaehoon Lee(1), Jieun Choi(1), Jiyoung Seo(1)