Yiting Deng

University College London — United Kingdom

Business, Management and Accounting · Social Sciences

11h-index665citations39works3.22yr avg
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Research Topics

Consumer Market Behavior and Pricing(19), Digital Platforms and Economics(10), Digital Marketing and Social Media(5), Consumer Behavior in Brand Consumption and Identification(3), Advanced Causal Inference Techniques(3)

Publications39 total

Can Lower(ed) Expert Opinions Lead to Better Consumer Ratings?: The Case of Michelin Stars
Management Science·2025· 3 cited
Price Promotions and Online Product Evaluations
SSRN Electronic Journal·2025Open Access
Cardiac Fibroblasts regulate myocardium and coronary vasculature development via the collagen signaling pathway
2024· 1 citedOpen Access
Modeling misinformation spread for policy evaluation: a parsimonious framework
Marketing Letters·2024· 2 cited
Can an E-commerce Platform and its Third-Party Sellers Benefit From Each Other’s Market Entry?
Production and Operations Management·2024· 13 citedOpen Access
Emission Standards: Catalysts or Barriers to Green Innovations?
SSRN Electronic Journal·2024Open Access
Open disclosure using invention pledges: a case study of IBM
The Journal of Technology Transfer·2023· 1 citedOpen Access
The Persistence of False Reference Prices
Cambridge University Press eBooks·2023
Field Experiments
World Scientific-Now Publishers series in business·2023
Can Third-Party Sellers Benefit from a Platform’s Entry to the Market?
Service Science·2023· 11 cited
How Do Taxes on Car Sales Affect Television Advertising Strategies?
Journal of Advertising Research·2022
Spillover Effects and Freemium Strategy in the Mobile App Market
Management Science·2022· 57 cited
The effects of surge pricing on driver behavior in the <scp>ride‐sharing</scp> market: Evidence from a <scp>quasi‐experiment</scp>
Journal of Operations Management·2022· 20 cited
A Scalable Recommendation Engine for New Users and Items
arXiv (Cornell University)·2022Open Access
Up-regulating microRNA-214-3p relieves hypoxic–ischemic brain damage through inhibiting TXNIP expression
Molecular and Cellular Biochemistry·2022· 9 cited
Can Lower Expert Opinions Lead to Better Consumer Ratings?: The Case of Michelin Stars
SSRN Electronic Journal·2022· 9 citedOpen Access
A Scalable Recommendation Engine for New Users and Items
SSRN Electronic Journal·2022· 4 citedOpen Access
A Unified Parsimonious Model for Structural Demand Estimation Accounting for Stockout and Substitution
SSRN Electronic Journal·2022· 5 citedOpen Access
Can Third-Party Sellers Benefit from a Platform’s Entry to the Market?
SSRN Electronic Journal·2022· 3 citedOpen Access
An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews
International Journal of Research in Marketing·2021· 144 cited
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Frequent Co-authors

Yongdong Liu(10), Christopher S. Tang(7), Carl F. Mela(6), Anja Lambrecht(6), Onesun Steve Yoo(4), Wei Miao(3), Richard Staelin(3), Wei Wang(3), Ajay Bhaskarabhatla(3), D. Sunshine Hillygus(2), Jerome P. Reiter(2), Yajuan Si(2), Siyu Zheng(2), Jason M.T. Roos(2), Wang Wei(2), Wei Wang(2), Puneet Manchanda(2), Bert De Reyck(2), Boya Xu(2), Catherine E. Tucker(2)