Business, Management and Accounting · Social Sciences
1h-index2citations1works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Media, Gender, and Advertising(1), Marketing and Advertising Strategies(1)
Publications1 total
Say It Or Show It: Logo Aesthetics and Consumer-Brand Relationship Development
ACR North American Advances·2017· 2 cited
Frequent Co-authors
Tatiana Fajardo(1), Claudia Townsend(1)