Business, Management and Accounting · Social Sciences
5h-index357citations9works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(2), Customer Service Quality and Loyalty(2), Innovation and Knowledge Management(1), Teacher Education and Leadership Studies(1), Quality and Supply Management(1)
Publications9 total
Figshare·2021Open Access
Figshare·2021Open Access
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
International Journal of Engineering Education·2012· 60 citedOpen Access
Journal of Professional Services Marketing·1998· 2 cited
Health Marketing Quarterly·1998· 5 cited
Marketing Education Review·1997· 14 cited
Journal of Public Policy & Marketing·1997· 223 cited
British Journal of Educational Studies·1992· 53 cited
Frequent Co-authors
Anne Velliquette(3), Judith A. Garretson(2), Subhas Dhodapkar(2), Molly Inhofe Rapert(2), Scott B. Keller(1), Mike Landry(1), Scot Burton(1), J. Craig Andrews(1), Elizabeth M. Gerber(1), Rebecca Komarek(1), Zsuzsa Màtrai(1), David L. Kurtz(1), Emin Babakus(1), Thomas D. Jensen(1), Michael Landry(1)