Multimedia University — Malaysia
Business, Management and Accounting · Social Sciences
24h-index5.4kcitations101works0.92yr avg
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Research Topics
Consumer Market Behavior and Pricing(17), Consumer Behavior in Brand Consumption and Identification(14), Digital Marketing and Social Media(12), Outsourcing and Supply Chain Management(9), Customer Service Quality and Loyalty(8)
Publications101 total
Preprints.org·2025· 1 citedOpen Access
Journal of Business Research·2024· 13 citedOpen Access
2024· 1 citedOpen Access
Journal of Interior Design·2023· 4 cited
Journal of Marketing Analytics·2022· 5 cited
Journal of Consumer Behaviour·2022· 22 cited
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Frequent Co-authors
Jeffrey H. Dyer(6), Meeja Im(6), Mee Ryoung Song(5), James D. Hess(5), Eitan Gerstner(5), Chris Baumann(5), Erin Anderson(3), Juyon Lee(3), Jeongmin Lee(3), Barton A. Weitz(2), Beomjoon Choi(2), Hume Winzar(2), Hyunkyu Jang(2), Michael Cherry(2), Paul R. Messinger(2), Woosik Chu(1), Jooyoung Park(1), Preyas S. Desai(1), Jeff Dyer(1), Minjung Roh(1)