Chung-Ang University — South Korea
Business, Management and Accounting · Social Sciences
1h-index17citations1works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Digital Marketing and Social Media(1), Media, Gender, and Advertising(1)
Publications1 total
Asian Journal of Communication·2012· 17 cited
Frequent Co-authors
Junghyun Kim(1)