Gustavo Moreno-López

Universidad Autónoma de Nuevo León — Mexico

Economics, Econometrics and Finance · Social Sciences

6h-index279citations46works7.42yr avg
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Research Topics

Business, Innovation, and Economy(10), Educational Innovations and Technology(6), Diverse Applied Research Studies(6), Educational and Organizational Development(5), Technology Adoption and User Behaviour(4)

Publications46 total

Research trends in mobile payment adoption: Research trends and agenda
F1000Research·2025· 1 citedOpen Access
Relevant factors in the decision to desert of engineering students in the context of emerging economies
Frontiers in Education·2025· 1 citedOpen Access
De las transacciones a las relaciones: la evolución del marketing hacia una estrategia centrada en las personas y la reputación corporativa
Religación Press eBooks·2025Open Access
- Rapid detection of incursions of SARS-COV-2 and novel coronaviruses on meat and dairy farms
One Health·2025Open Access
Trends in the sustainable use of artificial intelligence: a bibliometric approach
Discover Sustainability·2025· 5 citedOpen Access
Research trends in mobile payment adoption: Research trends and agenda
F1000Research·2025· 1 citedOpen Access
Estrategias de emprendimientos para sobrevivir en tiempos de pandemia y pospandemia
2025Open Access
Research Trends in the Use of Recommender Systems and Artificial Intelligence Techniques in E-Commerce
2024· 1 cited
Importance of relationship marketing in higher education management: the perspective of university teachers
Cogent Education·2024· 7 citedOpen Access
Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market
Frontiers in Psychology·2024· 65 citedOpen Access
Intención de compra eco-amigable en Colombia. Análisis empírico desde la teoría del comportamiento planificado
REVISTA GEOGRÁFICA VENEZOLANA·2024
Research trends around open innovation in higher education: advancements and future direction
Frontiers in Education·2023· 3 citedOpen Access
Repensar la esfera pública: una contribución de los administradores en la gestión pública
Administración & Desarrollo·2023Open Access
Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy
Sustainability·2023· 5 citedOpen Access
Gestión estratégica en los posgrados universitarios para ser competitivos
Revista Virtual Universidad Católica del Norte·2023· 4 citedOpen Access
Tendencias investigativas en el área de historia empresarial: una aproximación bibliométrica
Revista CEA·2023· 2 citedOpen Access
Model Proposal for Service Quality Assessment of Higher Education: Evidence from a Developing Country
Education Sciences·2023· 10 citedOpen Access
Análisis de la satisfacción docente en las universidades
Zenodo (CERN European Organization for Nuclear Research)·2023Open Access
Del mercadeo transaccional al mercadeo relacional para construir comunidad en los docentes universitarios
Administración & Desarrollo·2022Open Access
La pandemia COVID-19 y su impacto en la deserción estudiantil
Zenodo (CERN European Organization for Nuclear Research)·2022Open Access
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Frequent Co-authors

Ledy Gómez-Bayona(29), Alejandro Valencia-Arías(13), Olga Vélez Bernal(9), Elizabeth Emperatriz García-Salirrosas(5), Lucía Palacios-Moya(5), Mauricio Hincapié(4), Martha Benjumea-Arias(4), Jackeline Valencia(4), Claudia Patricia Hernández Ríos(4), Christian Díaz(3), Jesús Alberto Jiménez García(3), Paula Andrea Rodríguez-Correa(2), Jaime Alberto Orozco-Toro(2), Ezequiel Martínez Rojas(2), Erica Agudelo-Ceballos(2), Erika Londoño-Montoya(2), Miguel A. Becerra(2), Catalina Gómez Ruiz(2), Sebastián Cardona-Acevedo(2), Agathe León(2)