Yaroslava Grebenschikova

National Research University Higher School of Economics — Russia

Business, Management and Accounting · Social Sciences

1h-index8citations3works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(2), Consumer Attitudes and Food Labeling(2), Environmental Sustainability in Business(1), Behavioral Health and Interventions(1)

Publications3 total

Opposing effects of sugar-free claims on perceived healthiness and sweetness reduce consumers’ willingness to pay for sugar-free products
Frontiers in Nutrition·2025Open Access
The efficacy of the sugar-free labels is reduced by the health-sweetness tradeoff
arXiv (Cornell University)·2023· 1 citedOpen Access
“Expert persuasion” can decrease willingness to pay for sugar-containing food
Frontiers in Nutrition·2022· 7 citedOpen Access

Frequent Co-authors

Ksenia Panidi(3), Vasily Klucharev(3), Анна Шестакова(2), Ioannis Ntoumanis(1), Vladimir Kosonogov(1), Iiro P. Jääskeläinen(1), Dzerassa Kadieva(1), Sofia Baran(1)