Muhammad Awais

University of SharjahAE

Social Sciences · Social Sciences

7h-index261citations20works3.02yr avg

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Research Topics

Impact of Technology on Adolescents(3), Digital Marketing and Social Media(3), Consumer Behavior in Brand Consumption and Identification(2), Cultural Differences and Values(2), Gender, Feminism, and Media(2)

Publications20 total

Journal of Asian Development Studies·2025Open Access
International Journal of Energy Economics and Policy·2021· 9 citedOpen Access
Laugh Labs and Their Treatment: Analysis of the Satirical Language of Leading Infotainment Programs of Pakistani News Channels
2020· 1 cited
Exposure to Mediated Celebrities and Mate Preferences: The Mediating Role of Identification and Parasocial Relationships
Journal of organizational culture, communication and conflict·2020
Social Medias Contribution to Self sexualizations Behaviors Among Male Students: The Mediating Role of Self Objectification and Internalization of Rewarded Beauty
Journal of organizational culture, communication and conflict·2020
Journal of Medical Imaging and Health Informatics·2019· 2 cited
Vanity as a Mediator in Relationship between Personality Traits and Compulsive Buying: An Empirical Investigation
2014· 3 cited

Frequent Co-authors

Piratdin Allayarov(4), Farahat Ali(4), Tanzila Samin(3), Muhammad Awais Gulzar(3), Muhammad Zubair(3), Ihtisham ul Haq(3), Jinsoo Hwang(2), Sidra Iqbal(2), Ruining Wang(2), Xiaoyi Wang(2), Amanat Ali(2), Muhammad Sajid Khattak(2), Muhammad Irfanullah Arfeen(2), Muhammad Azam I. Chaudhary(2), Dilawar Khan(2), Hassan Taj(2), Sardar Muhammad Usman(1), Aleena Syed(1), Muhammad Asif(1), Muhammad Ali Hussain(1)