Robin Lowe

Business, Management and Accounting · Social Sciences

5h-index368citations50works0.02yr avg
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Research Topics

Management and Marketing Education(9), Marketing and Advertising Strategies(9), Leadership and Management in Organizations(7), Evaluation and Performance Assessment(6), Pharmaceutical industry and healthcare(5)

Publications50 total

Internal marketing, leadership and teamworking: fighting the Napoleonic complex
2021
Planning for success (part two): developing the marketing plan
2021
Marketing and Retail Pharmacy
2021
Environmental pressures and the parable of the boiled frog
2021
Setting the standards of customer care: the Blackpool rock phenomenon
2021
Developing the customer-centred pharmacy: the first few steps
2021
The challenges facing pharmacies
2021
Implementing the plan and making things happen
2021
So what is marketing?
2021
Developing the pharmacy's marketing mix
2021
Using the marketing audit and the marketing effectiveness review to assess the true level of the pharmacy's capability: revisiting your strengths and weaknesses
2021
Planning for success (part one): assessing your planning skills
2021
Implementing the plan and making things happen
2018
Marketing and General Practice
2018· 3 cited
Using the marketing audit to assess the true level of practice capability: revisiting your strengths and weaknesses
2018
Internal marketing, leadership and teamworking: fighting the Napoleonic complex
2018
Setting the standards of customer care: the Blackpool rock phenomenon
2018
Environmental pressures and the parable of the boiled frog
2018
Planning for success (part two): developing the marketing plan
2018
Patient satisfaction and the role of marketing research
2018
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Frequent Co-authors

Colin Gilligan(34), Peter Cattee(12), Isobel Doole(11), Sue Marriott(1), Timothy Chadza(1), James Chirombo(1), Carlo Fonda(1), A. Muyepa(1), Mayamiko Nkoloma(1), Ermanno Pietrosémoli(1), S. M. Radicella(1), Amy Tompkins(1), Marco Zennaro(1), E. Turek(1), C. Thonfeld(1), V. Pinske(1), Chris Phillips(1)