George John

Bharathidasan University — India

Business, Management and Accounting · Social Sciences

40h-index17.1kcitations85works0.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(18), Merger and Competition Analysis(15), Customer Service Quality and Loyalty(13), Digital Platforms and Economics(12), Outsourcing and Supply Chain Management(9)

Publications85 total

Entrepreneurial Initiatives of Women Self-Help Groups to Facilitate Sustainable Tourism: A Case Study with reference to Kudumbashree- Kerala
Atna Journal of Tourism Studies·2024Open Access
porter meets williamson in 2022: governance value analysis and its implications in a world of digital technologies
Edward Elgar Publishing eBooks·2022· 3 cited
Planes, Trains, and Co-Opetition: Evidence from China
SSRN Electronic Journal·2022· 2 citedOpen Access
Prominent Retailer and Intrabrand Competition
Journal of Marketing Research·2021· 8 cited
Womens empowerment: A gender outcome of an improved agriculture health and nutrition project in Zambia and Malawi
Journal of Agricultural Extension and Rural Development·2021Open Access
Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention
Journal of Marketing Research·2021· 12 cited
Commentary: Governing Technology-Enabled Omnichannel Transactions
Journal of Marketing·2020· 9 cited
Economic Impact of Category Captaincy: An Examination of Assortments and Prices
Marketing Science·2020· 19 cited
Economic impact of category captaincy: an examination of assortments and prices
University of Minnesota Digital Conservancy (University of Minnesota)·2020· 1 citedOpen Access
A transaction cost approach to channel design with application to multichannels settings
Edward Elgar Publishing eBooks·2019· 1 cited
Pricing Cause-Related Marketing Products
SSRN Electronic Journal·2019· 8 citedOpen Access
'Folding Space' for first-year distance education students in a general microbiology course to provide relevance to a diverse cohort and an experience on par with being on campus
2018
Enrichment of the microbiology laboratory culture
2018
Is cash king for sales compensation plans? Evidence from a large scale field intervention
London School of Economics and Political Science Research Online (London School of Economics and Political Science)·2018Open Access
Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field Intervention
Journal of Marketing Research·2017· 34 cited
Designing Price Contracts for Procurement and Marketing of Industrial Equipment
Review of marketing research·2017
Understanding Value-Added Resellers’ Assortments of Multicomponent Systems
Journal of Marketing·2016· 2 cited
The Influence of Mentors and Role Models on Teaching and Learning in Academic Medicine
2016
Plant Phenols as Antibiotic Boosters: <i>In Vitro</i> Interaction of Olive Leaf Phenols with Ampicillin
Phytotherapy Research·2016· 28 citedOpen Access
Understanding Value-Added Resellers' Assortments of Multi-Component Systems
SSRN Electronic Journal·2015Open Access
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Frequent Co-authors

Jan B. Heide(8), Om Narasimhan(6), Mrinal Ghosh(5), Shantanu Dutta(5), Mark Bergen(5), Barton A. Weitz(4), Stephen J. Carson(4), Allen M. Weiss(4), Torger Reve(3), Thomas G. Noordewier(2), John R. Nevin(2), Raghunath Singh Rao(2), Timothy M. Devinney(2), Grahame R. Dowling(2), Lynn O. Wilson(2), Madhu Viswanathan(2), Arnt Buvik(1), Anoop Madhok(1), Rohit Varman(1), J. W. Martin(1)