Anna Watson

Edinburgh Napier University — United Kingdom

Business, Management and Accounting · Social Sciences

28h-index3.1kcitations85works0.92yr avg
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Research Topics

Franchising Strategies and Performance(46), Family Business Performance and Succession(11), Pain Management and Placebo Effect(9), Entrepreneurship Studies and Influences(8), Pain Mechanisms and Treatments(6)

Publications83 total

A lateral hypothalamic region supporting diverse visual processing and modulation of visually-guided behaviour
Nature Communications·2025Open Access
A processual understanding of fear of failure: Insights from small-business entrepreneurs affected by a crisis
Journal of Small Business Management·2025
A dynamic integrative view of signaling strategies during the franchisee recruitment process
Industrial Marketing Management·2025· 1 citedOpen Access
Franchise Branding in the Fast-Food Sector: Insights from the USA and France
Contributions to management science·2025
Multiple identities in franchising
International Entrepreneurship and Management Journal·2024
Going the extra mile: Unveiling the roots of franchisee organisational citizenship behaviours in franchise systems
International Small Business Journal Researching Entrepreneurship·2024· 4 citedOpen Access
Franchisee well-being: The roles of entrepreneurial identity, autonomy perceptions, and franchisor management practices
Industrial Marketing Management·2024· 1 citedOpen Access
Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector
Business Strategy and the Environment·2023· 10 citedOpen Access
The effects of green brand image on brand loyalty: The case of mainstream fast food brands
Business Strategy and the Environment·2023· 56 citedOpen Access
Sustainability and green practices: the role of stakeholder power in fast-food franchise chains
International Journal of Contemporary Hospitality Management·2021· 27 citedOpen Access
Sustainability and green practices: the role of stakeholder power in fast-food franchise chains
Lancaster EPrints (Lancaster University)·2021
The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis
International Small Business Journal Researching Entrepreneurship·2020· 39 citedOpen Access
Know-how in franchise chains: a literature review and interviews with lawyers
University of Hertfordshire Research Archive (University of Hertfordshire)·2020· 1 citedOpen Access
Acts of hidden franchisee innovation and innovation adoption within franchise systems
Industrial Marketing Management·2020· 25 citedOpen Access
Anaesthetic depth and complications after major surgery: an international, randomised controlled trial
The Lancet·2019· 169 cited
Controlling for Innovation : An Exploration of Innovation Processes in Franchise Organisations
Lancaster EPrints (Lancaster University)·2019
Resale prices in franchising: A lawyer perspective
HAL (Le Centre pour la Communication Scientifique Directe)·2019
Innovation within Franchise Service Systems
Lancaster EPrints (Lancaster University)·2018· 1 cited
STRATEGIC ROLE OF SOCIAL MEDIA – PERSPECTIVES FROM THE LUXURY FASHION INDUSTRY
Global Fashion Management Conference·2018
The impact of experiential augmented reality applications on fashion purchase intention
International Journal of Retail & Distribution Management·2018· 211 cited
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Frequent Co-authors

Olufunmilola Dada(14), David A. Kirby(10), Rozenn Perrigot(9), Deborah E. Bentley(5), Anthony Jones(5), John Stanworth(4), B Kulkarni(3), Wael El‐Deredy(3), Simon Healeas(3), David Purdy(3), Celia Stanworth(3), Marko Grünhagen(3), Rebecca Elliott(2), P Youell(2), Owen Wright(2), Melody L. Wollan(2), Brent A. Vogt(2), Begoña López-Fernández(2), Lola Dada(2), Philip Shrives(1)