Guicheng Shi

Macau University of Science and Technology — MO

Business, Management and Accounting · Social Sciences

17h-index1.1kcitations47works2.82yr avg
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Research Topics

Customer Service Quality and Loyalty(21), Consumer Behavior in Brand Consumption and Identification(14), Digital Marketing and Social Media(12), Consumer Retail Behavior Studies(11), Corporate Identity and Reputation(5)

Publications46 total

Fast fashion vs. Luxury fashion: who is better fitting with sustainable extension? The comparison of recycling and upcycling
Journal of Product & Brand Management·2025
From Virtual Experience to Real Action: Efficiency–Flexibility Ambidexterity Fuels Virtual Reality Webrooming Behavior
Journal of theoretical and applied electronic commerce research·2025· 1 citedOpen Access
Establishing a Bridge Between Supervisor’s Perceived Organizational Support and Salesperson’s Career Initiative
Behavioral Sciences·2025· 1 citedOpen Access
Problematic use of short-video apps among elderly adults: An extension of the TAM
Social Science Computer Review·2025· 4 cited
Effects of Perceived Price Dispersion on Travel Agency Platforms: Mental Stimulation to Consumer Cognition
Journal of theoretical and applied electronic commerce research·2025· 2 citedOpen Access
Is the Customer Always Right? The Influence of Customer Aggression on Work Emotional Exhaustion of Front-Line Service Employees
Advances in economics, business and management research/Advances in Economics, Business and Management Research·2025
Establishing a Bridge between the Supervisor's Perception and the Employee's Behavior: A Study on the Influence Mechanism of a Supervisor's Perceived Organizational Support on a Salesperson's Career Initiative
Preprints.org·2024Open Access
Automated social presence in artificial-intelligence services: Conceptualization, scale development, and validation
Technological Forecasting and Social Change·2024· 15 cited
Placebo effect in food marketing: young consumers' perception of food healthiness and tastiness in reduced-sugar labeling
Asia Pacific Journal of Marketing and Logistics·2024· 2 cited
I want to go there too! Tourism destination envy in social media marketing
Heliyon·2023· 9 citedOpen Access
Motivating strategic front-line employees for innovative sales in the digital transformation era: The mediating role of salesperson learning
Technological Forecasting and Social Change·2023· 25 cited
Consumers’ Impulsive Buying Behavior in Online Shopping Based on the Influence of Social Presence
Computational Intelligence and Neuroscience·2022· 30 citedOpen Access
Scale development for consumer repulsion: A consumers' individual identity‐expressiveness perspective
PsyCh Journal·2021· 2 cited
Consumer Repulsion Scale
PsycTESTS Dataset·2021
Digitalized social support in the healthcare environment: Effects of the types and sources of social support on psychological well-being
Technological Forecasting and Social Change·2020· 34 citedOpen Access
General review of intelligent agriculture development in China
China Agricultural Economic Review·2018· 35 cited
Consumer Expectations of Preferential Pricing in The US versus China
Journal of Marketing Development and Competitiveness·2018· 2 citedOpen Access
An arousal-based explanation of affect dynamics
European Journal of Marketing·2016· 30 cited
Customer relationship investment and relationship strength: evidence from insurance industry in China
Journal of Services Marketing·2016· 33 cited
Market Receptiveness and Product Positioning Model of Chinese Firms in Emerging Markets
Advances in marketing, customer relationship management, and e-services book series·2016· 1 cited
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Frequent Co-authors

Matthew Tingchi Liu(15), Yonggui Wang(12), Huimei Bu(5), Yizheng Shi(4), Allan K. K. Chan(4), IpKin Anthony Wong(3), Rongwei Chu(3), Kim‐Shyan Fam(3), James L. Brock(2), Jay Kandampully(2), Ting‐Hsiang Tseng(2), Yu-Hao Zheng(2), Yiran Gai(2), Xiao Zhang(2), Kit‐Chun Lam(1), H. P. Lo(1), Jia He(1), Ge Lin(1), Shanji Yao(1), Ivan Ka Wai Lai(1)