Shawndra Hill

Business, Management and Accounting · Social Sciences

24h-index2.2kcitations86works0.22yr avg
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Research Topics

Consumer Market Behavior and Pricing(18), Digital Marketing and Social Media(17), Complex Network Analysis Techniques(13), Digital Platforms and Economics(9), Auction Theory and Applications(7)

Publications86 total

Decoding the Hook: A Multimodal LLM Framework for Analyzing the Hooking Period of Video Ads
arXiv (Cornell University)·2026Open Access
Decoding the Hook: A Multimodal LLM Framework for Analyzing the Hooking Period of Video Ads
arXiv (Cornell University)·2026Open Access
Characterizing and Minimizing Divergent Delivery in Meta Advertising Experiments
arXiv (Cornell University)·2025Open Access
Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry
Journal of Marketing·2025
Node Attribute Prediction with Weighted and Directed Edges on Single and Multilayer Networks
Proceedings of the International AAAI Conference on Web and Social Media·2024· 1 citedOpen Access
Anti-Immigrant Rhetoric and ICE Reporting Interest: Evidence from a Large-Scale Study of Web Search Data
British Journal of Political Science·2024Open Access
Do Partisans Make Different Investment Decisions When Their Party is in Power?
Political Behavior·2023· 3 cited
Node Attribute Prediction on Multilayer Networks with Weighted and Directed Edges
arXiv (Cornell University)·2023Open Access
Rhetoric Mining: A New Text-Analytics Approach for Quantifying Persuasion
INFORMS Journal on Data Science·2023· 6 cited
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy
Journal of Interactive Marketing·2022· 32 citedOpen Access
Second Screening—The Influence of Concurrent TV Consumption on Online Shopping Behavior
Information Systems Research·2022· 4 cited
Competitive Advertising on Brand Search: Traffic Stealing and Click Quality
Marketing Science·2021· 23 cited
Content-Based Model of Web Search Behavior: An Application to TV Show Search
Management Science·2021· 34 cited
Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness
Marketing Science·2021· 15 cited
The Impact of Temporally Turning off TV Ad on Search: A Generalized Synthetic Control Estimator under Interference
SSRN Electronic Journal·2021Open Access
Beyond Agenda Setting: Does Media Coverage Of Immigration Lead To Anti-Immigrant Behavior?
2020· 2 cited
Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness
SSRN Electronic Journal·2020Open Access
TV Ad Events and Digital Search: On the Selection of Outcome Measures
2019· 1 cited
Using Search Queries to Understand Health Information Needs in Africa
Proceedings of the International AAAI Conference on Web and Social Media·2019· 12 citedOpen Access
Talkographics: Measuring TV and Brand Audience Demographics and Interests from User-Generated Content
International Journal of Electronic Commerce·2019· 5 cited
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Frequent Co-authors

Raina M. Merchant(11), David A. Asch(9), Lyle Ungar(8), Heather Griffis(6), John C. Hershey(6), Foster Provost(6), Adrian Benton(6), Lance B. Becker(6), David Rothschild(5), Charles E. Leonard(4), John H. Holmes(4), Frances S. Shofer(4), H. Andrew Schwartz(4), Olivia Saynisch(4), Alison C. Leung(4), Charles C. Branas(4), Graham Nichol(4), Tsegaye Tadesse(4), Solomon Atnafu(4), Austin S. Kilaru(3)