Vrije Universiteit Amsterdam — Netherlands
Business, Management and Accounting · Social Sciences
1h-index125citations2works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Digital Marketing and Social Media(1), Creativity in Education and Neuroscience(1), Language, Metaphor, and Cognition(1), Humor Studies and Applications(1)
Publications2 total
International Journal of Advertising·2015· 125 cited
Making Ads Easy, Creative, and Persuasive: Effects of Conventional Metaphors and Irony in Print Advertising
2013
Frequent Co-authors
Christian Burgers(2), Elly A. Konijn(2), Gerard J. Steen(2)