Copenhagen Business School — Denmark
Social Sciences · Social Sciences
2h-index42citations10works0.02yr avg
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Research Topics
Digital Marketing and Social Media(3), Consumer Market Behavior and Pricing(3), Media Influence and Politics(2), Global trade and economics(1), Merger and Competition Analysis(1)
Publications10 total
DUV eBooks·2006· 1 cited
International Journal of Advertising·2006· 11 cited
Regressionsmodeller for Markedsandele
2006
Måling af kunders indkøbsadfærd og butiksloyalitet inden for dagligvaresektoren
Ledelse & erhvervsøkonomi·2005· 1 cited
OpenArchive@CBS (Copenhagen Business School)·2005Open Access
International Journal of Advertising·2002· 2 cited
Testing the Significance of STAS Scores for Brands
1999· 2 cited
Measuring consumer response to price deals in the grocery sector
1999· 1 cited
Measuring Consumer Retail Store Loyalty
ACR European Advances·1995· 24 cited
Hypoteseprøvning i den multinomiske fordeling fra et geometrisk synspunkt
Ledelse & erhvervsøkonomi·1970
Frequent Co-authors
Ole Stenvinkel Nilsson(4), Flemming Hansen(3), Steen Lundsteen(2), Kristina Birch(2), Tue Tjur(2), Flemming Hansen(1), Ernst Lykke Jensen(1), Sven L. Caspersen(1), Axel Schultz Nielsen(1)