Anam Afaq

Computer Science · Physical Sciences

14h-index753citations26works4.52yr avg
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Research Topics

AI in Service Interactions(9), Digital Marketing and Social Media(8), Technology Adoption and User Behaviour(5), Consumer Retail Behavior Studies(3), Big Data and Business Intelligence(3)

Publications26 total

Digital Nudges and Financial Inclusion: A Study on Behavioral Interventions Influencing Rural Consumers’ Adoption of Formal Financial Services in India
Sustainable development goals series·2026
Sustainable Finance as a Catalyst for Brand Differentiation: A Qualitative Approach
Australasian Accounting Business and Finance Journal·2025Open Access
Integrating Predictive Analytics for Workforce Planning
Journal of Information Systems Engineering & Management·2025Open Access
Transforming Education Through Big Data Analytics: Opportunities and Impact
2025
A critical insight into the intersection of sustainability and technology
International Journal of Contemporary Hospitality Management·2024· 19 cited
Transformative Potential and Ethical Challenges of Generative AI in E-Commerce
Advances in computational intelligence and robotics book series·2024· 3 cited
Unboxing the mystery: employee churn in the retail industry using machine learning approach
International Journal of Systems Assurance Engineering and Management·2024· 3 cited
Generative AI's Impact on the Hospitality Industry
Advances in computational intelligence and robotics book series·2024· 1 cited
Integrating Generative AI-Driven Learning Programs to Enhance Marketing Skills
Advances in computational intelligence and robotics book series·2024· 1 cited
Promises, Opportunities, and Challenges
Advances in computational intelligence and robotics book series·2024· 2 cited
Shaping the Future of Emerging Economies
Advances in computational intelligence and robotics book series·2024
Introduction to Explainable AI (XAI) in E-Commerce
Studies in computational intelligence·2024· 25 cited
Ethical Considerations in the Use of the Metaverse for Healthcare
Advances in medical technologies and clinical practice book series·2023· 18 cited
Demystifying Metaverse Applications for Intelligent Healthcare
Advances in medical technologies and clinical practice book series·2023· 10 cited
Aspect-Based Opinion Mining of Customer Reviews in the Hospitality Industry: Leveraging Recursive Neural Tensor Network Algorithm
2023· 17 cited
Artificial intelligence for carbon emissions using system of systems theory
Ecological Informatics·2023· 128 cited
Social CRM: linking the dots of customer service and customer loyalty during COVID-19 in the hotel industry
International Journal of Contemporary Hospitality Management·2022· 57 cited
A trip down memory lane to travellers’ food experiences
British Food Journal·2022· 23 cited
Exploring customer adoption of autonomous shopping systems
Telematics and Informatics·2022· 34 cited
A Latent Dirichlet Allocation Technique for Opinion Mining of Online Reviews of Global Chain Hotels
2022 3rd International Conference on Intelligent Engineering and Management (ICIEM)·2022· 21 cited
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Frequent Co-authors

Loveleen Gaur(18), Gurmeet Singh(9), Meenu Chaudhary(5), Shavneet Sharma(3), Gurinder Singh(3), Shikha Kapoor(2), Shilpa Narula(2), shikha Nagar(2), Shefali Mishra(2), Yogesh K. Dwivedi(1), Gursimar Kaur Arora(1), Nabeel Khan(1), Arun Solanki(1), N. Z. Jhanjhi(1), Hoang Thi My(1), Dac‐Nhuong Le(1), Amandeep Dhir(1), Michal Erben(1), Alberto Ferraris(1), Devanshi Gaur(1)