Chih‐Hsing Liu

National Kaohsiung First University of Science and Technology — Taiwan

Social Sciences · Social Sciences

43h-index5.4kcitations200works2.82yr avg
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Research Topics

Digital Marketing and Social Media(66), Diverse Aspects of Tourism Research(47), Consumer Behavior in Brand Consumption and Identification(37), Customer Service Quality and Loyalty(33), Environmental Sustainability in Business(24)

Publications200 total

Ethics meets service robots: A cross-cultural perspective on how dual luxury–task fit reshapes hotel service differentiation
International Journal of Hospitality Management·2025
Expanding the theory of planned behavior: place attachment and destination image
Management Decision·2025
Exploration of the relationship between SDGs and CSR reports with text mining techniques for stock exchange companies in Taiwan
Discover Computing·2025· 1 citedOpen Access
The link between service quality, absorptive capacity, business strategy, and co-creation: a moderated mediation analysis function of intellectual capital
Journal of Hospitality and Tourism Insights·2025
An examination of local food consumption experience and notions of place identity from local, non-local and foreign tourist perspective
British Food Journal·2025
An Exploration of Behavioral Intention towards Participation in Sustainable Tourism Activities: A Response to the Coming of Smart Technology
2025Open Access
Discovering the process of motivated innovativeness in enhancing customer performance expectancy
International Journal of Hospitality Management·2025
The role of grit in idea planning for accounting education: A multi-context study
The International Journal of Management Education·2025
Fostering customer social media advocacy: the role of tableside presentations in trust, risk attitude and positive WOM
Asia Pacific Journal of Marketing and Logistics·2025· 1 cited
Exploring consumer behavior and brand loyalty in recreational prawn fishing: The influence of experience, value, and innovation
Marine Policy·2025
Cultivating customer perceptions of food preparation transparency: a comprehensive investigation into restaurant branding
British Food Journal·2025
Exploring the antecedents and consequences of customer mistreatment in service failures
Management Decision·2025
How to Resolve Emotion Exhaustion and Withdrawal Behaviour Triggered by Multitasking?
Academy of Management Proceedings·2025
Supply chain management shift and behavior in green food services
Journal of Hospitality and Tourism Insights·2025· 1 cited
The heart of the cuisine experience in evoking emotional value: the importance of social media sharing and cultural education
Asia Pacific Journal of Marketing and Logistics·2025· 2 cited
Psychological capital as a key driver of green capabilities, innovation, and hotel competitive advantage
International Journal of Hospitality Management·2025· 3 cited
Employees as Early Adopters of Robotic Technology: A Self-Identity Approach With Service Improvisation-Generated Outcomes
Journal of Hospitality & Tourism Research·2025· 1 cited
The impact of a friendly tourism environment on tourists’ willingness to pay more: a comparative study
Tourism Review·2025· 2 cited
Exploring the value co-creation process from systematic and integrated analysis
Current Psychology·2025
Integrating the critical concepts of sustainability to predict sustainable behavior – the moderating role of information seeking
Marketing Intelligence & Planning·2025· 3 cited
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Frequent Co-authors

Jeou‐Shyan Horng(18), Sheng-Fang Chou(12), Wen-Qi Ruan(11), Shu-Ning Zhang(10), Yong‐Quan Li(9), Chang-Yen Tsai(7), Yung‐Chuan Huang(5), Da-Chian Hu(3), Yu-Chun Chung(3), Yong-Quan Li(3), Yongquan Li(2), Tai‐Yi Yu(2), Chiung-En Huang(2), Angela Y. Chang(2), Hsin-Yu Chou(1), Chang-Yen Tsai(1), Lu Chen(1), Hsu Hsuan(1), Lin Lin(1), Chih‐Hung Wu(1)