Christian Nedu Osakwe

Gordon State College — United States

Business, Management and Accounting · Social Sciences

15h-index685citations43works4.22yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(14), Digital Marketing and Social Media(14), Customer Service Quality and Loyalty(12), Technology Adoption and User Behaviour(11), Consumer Retail Behavior Studies(5)

Publications43 total

The role of grievance redressal mechanisms and sociopsychological factors in fostering trust in cryptocurrency and investment behaviours
Technology Analysis and Strategic Management·2025
Cultural norms, commercial friendship, and customer citizenship behaviour
International Journal of Retail & Distribution Management·2025
Exploring the green purchase intention-behavior gap among South African millennials using an expanded planned behavior model
Cogent Business & Management·2025· 2 citedOpen Access
How and Under What Conditions ESG Commitment Fosters Employee Retention
SSRN Electronic Journal·2025Open Access
An integrative model for understanding cryptocurrency investment‐related behaviours: A comparison between millennials and pre‐millennials
International Journal of Finance & Economics·2024· 2 citedOpen Access
Feeding trust: exploring key drivers, moderators and consequences related to food app usage
Journal of Services Marketing·2024· 6 cited
Understanding Gen Z shoppers' interaction with customer-service robots: a cognitive-affective-normative perspective
International Journal of Retail & Distribution Management·2024· 21 citedOpen Access
Intellectual progression of green service research: a bibliometric examination and avenues for future research
Cogent Social Sciences·2024Open Access
Fostering consumer acceptance of smart glasses: the moderating role of price sensitivity
Technology Analysis and Strategic Management·2024· 2 cited
Summoning food at the push of a button: the interplay of religiosity, involvement and commitment in post-adoption behaviors
Journal of Islamic marketing·2024· 8 citedOpen Access
Cultural values and voice as determinants of customers' marketing research cooperation: A fuzzy set perspective
International Journal of Consumer Studies·2024· 5 citedOpen Access
Modeling the acceptance and resistance to use mobile contact tracing apps: a developing nation perspective
Online Information Review·2023· 7 citedOpen Access
B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands
Industrial Marketing Management·2023· 13 cited
Author response for "Modeling the acceptance and resistance to use mobile contact tracing apps: a developing nation perspective"
2023
A two-country study on the psychological antecedents to cryptocurrency investment decision-making
Journal of Global Information Technology Management·2022· 16 citedOpen Access
Author response for "Modeling the acceptance and resistance to use mobile contact tracing apps: a developing nation perspective"
2022
Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire
International Journal of Consumer Studies·2022· 23 cited
Transitioning to Online Teaching During the Pandemic Period: The Role of Innovation and Psychological Characteristics
Innovative Higher Education·2022· 12 citedOpen Access
Institutional isomorphism and social media adoption – a study within the microenterprise context
Aslib Journal of Information Management·2022· 8 cited
Effects of customer characteristics and service quality on share of wallet in neighbourhood shops based on an asymmetric approach
European Business Review·2022· 6 citedOpen Access
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Frequent Co-authors

Ogechi Adeola(5), Hayford Amegbe(5), Alex Ntsiful(5), Oluwatobi A. Ogunmokun(5), T. Ramayah(4), Kwame Simpe Ofori(4), Nwamaka A. Anaza(4), Miloslava Chоvancοva(4), Abdul Bashiru Jibril(4), Islam Elgammal(4), Anita Ciunova-Shuleska(4), Nikolina Palamidovska-Sterjadovska(4), Jun‐Hwa Cheah(3), Michael Adu Kwarteng(3), Michael Adu Kwarteng(3), David Říha(2), José Luis Saavedra Torres(2), Joe F. Hair(2), Ramin Bagherzadeh(2), Monika Rawal(2)