Eunah Yu

Social Sciences · Social Sciences

2h-index63citations21works0.02yr avg
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Research Topics

Digital Marketing and Social Media(7), Diverse Topics in Contemporary Research(5), Consumer Perception and Purchasing Behavior(4), Consumer Behavior in Brand Consumption and Identification(3), Impact of Technology on Adolescents(3)

Publications21 total

“Am I Still Uncanny?” The Impact of Uncanniness in Virtual Influencers on Consumer Responses: Examining the Moderating Effects of Influencer Stereotype and Product Type
Advertising Research·2025
When Transparency of Advertising Disclosure Conflicts with Consumer Persuasion Knowledge in CSR Authenticity : Focusing on the Interaction Effect of Advertising Disclosure, Influencer Type, and Consumer Persuasion Knowledge
The Korean Journal of Advertising and Public Relations·2024
소비자들은 항상 독특한 색상명의 제품을 구매할까?: 통제 결핍과 지각된 불안의 조절효과를 중심으로
2021
Effect of Influencer Characteristics and Consumer Persuasion Knowledge on Consumer WOM Intention
The Korean Journal of Advertising and Public Relations·2020· 1 cited
Is she really happy? A dual-path model of narcissistic self-presentation outcomes for female facebook users
Computers in Human Behavior·2020· 27 cited
The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors
Sustainability·2020· 27 citedOpen Access
사회경제적 지위에 대한 위협이 지위상징제품 구매에 미치는 영향
2019
How and When Native Advertising Works
Gwanggohak yeon-gu/Gwang'gohag yeon'gu·2019· 1 cited
The Influence of Temporal Distance and Gender on Gain and Loss Perception in Front-Loaded Points Programs
Advertising Research·2017
Brand Anthropomorphism on SNS : Impact on Social Presence, Brand Experience and Attitude toward Brands
Advertising Research·2017· 1 cited
SNS 내 브랜드 의인화 효과 연구
2017
선포인트 프로그램에 대한 이익과 손실 지각 연구: 선포인트 구매 시점과 소비 지점 간의 시간적 거리와 성별 차이를 중심으로
2017
Influence of Celebrities’ Personalities on Consumers’ Information Processing of Celebrity Scandals
Gwanggohak yeon-gu/Gwang'gohag yeon'gu·2016
광고모델의 개성이 광고모델의 부정적 행동을 정당화하기 위한 정보처리과정에 미치는 영향
2016
How positive/negative celebrity publicity influences consumer attitudes : The moderating role of selfᐨmonitoring and social connectedness
The Korean Journal of Advertising and Public Relations·2016
Antecedents and Consequences of Brand Experience on SNS
Gwanggohak yeon-gu/Gwang'gohag yeon'gu·2016· 1 cited
Exploring the Effects of Emoticons in Twitter-based Marketing Communication
The Korean Journal of Consumer and Advertising Psychology·2016· 1 citedOpen Access
트위터에서 기업의 이모티콘 사용이 소비자 반응에 미치는 영향
2016
Antecedents and Consequences Influencing the Discrepancy between Actual-Self and Self on SNS
Journal of Consumption Culture·2015· 1 citedOpen Access
The Communication Effects of Information Source and Message Type in Facebook : Focused on Self-Brand Congruity and Peer Influence
Gwanggohak yeon-gu/Gwang'gohag yeon'gu·2014· 2 cited
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Frequent Co-authors

Jung-Hyun Kim(5), Jieun Choi(3), Hyeon-Cheol Kim(2), Jieun Choi(2), 최지은(2), Junghyun Kim(1), Jieun Choi(1), Jieun Choi(1), Choi Jieun(1), Jieun Choi(1), Ji-Eun Choi(1), Jieun Lim(1)