Anna Girard

Friedrich-Alexander-Universität Erlangen-Nürnberg — Germany

Business, Management and Accounting · Social Sciences

6h-index124citations13works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(5), Technology Adoption and User Behaviour(4), Customer Service Quality and Loyalty(4), Privacy, Security, and Data Protection(4), Olfactory and Sensory Function Studies(3)

Publications13 total

Childbearing and Pregnancy Trends Among Female Plastic and Orthopedic/Trauma Surgeons in German-speaking Countries
Plastic & Reconstructive Surgery Global Open·2025Open Access
Short- and Long-Term Effects of Nonconsciously Processed Ambient Scents in a Servicescape: Findings From Two Field Experiments
Journal of Service Research·2019· 41 citedOpen Access
The Short and Long-Term Effects of Ambient Scent in Olfactory-Rich Servicescapes: a Longitudinal Perspective
ACR North American Advances·2019· 2 cited
Ambient Scent’s Effects in Sensory Service Marketing: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2019· 2 cited
The Scentscape: An Integrative Framework Describing Scents in Servicescapes
Econstor (Econstor)·2016· 4 citedOpen Access
Privacy-ABCs as a Case for Studying the Adoption of PETs by Users and Service Providers
Lecture notes in computer science·2016· 10 cited
User Acceptance Factors for Anonymous Credentials: An Empirical Investigation.
WEIS·2015· 23 cited
Course Evaluation in Higher Education: the Patras Pilot of ABC4Trust
RePEc: Research Papers in Economics·2015
Course Evaluation in Higher Education: the Patras Pilot of ABC4Trust
2014· 8 cited
Langfristiger Einsatz von (Raum-)Düften bei Dienstleistern: Eine kritische Diskussion
2014· 3 cited
Susceptibility to URL-based Internet attacks: Facebook vs. email
2014· 8 cited
User Acceptance of Privacy-ABCs: An Exploratory Study
Lecture notes in computer science·2014· 19 cited
Markenduft als Treiber der Service Experience
Marketing Review St Gallen·2013· 4 cited

Frequent Co-authors

Zinaida Benenson(6), Ioannis Krontiris(5), Marcel Lichters(3), Marko Sarstedt(3), Yannis C. Stamatiou(3), Dipayan Biswas(2), Kai Rannenberg(2), Vasiliki Liagkou(2), Apostolos Pyrgelis(2), Welderufael B. Tesfay(2), Marc Girard(2), V. Liagkou(1), Ahmad Sabouri(1), Peter Schoo(1), Nadina Hintz(1), Andreas Luder(1), Anton Meyer(1), B. Rosenbusch(1), Robert Müller-Grünow(1), Anna-Caroline Suppin(1)